The Role of Communication and Creativity in the Implementation of Sustainability and Sustainable Innovations
Zenona Ona Atkočiūnienė,
Daiva Siudikienė,
Ingrida Girnienė
Abstract:Sustainable development becomes a strategic goal of modern business organizations and an aspiration to ensure long-term economic growth through the creation of innovative products and services, saving resources and their sustainable use, nurturing the environment, and contributing to the creation of public welfare. It should be noted that communication and creativity constitutes a significant part of the innovation generation and implementation process. Promotion of idea generation, the interpretation of the n… Show more
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