The Role of Celebrity Worship in the Eudaimonic Well-Being of ARMY Fandom/Fanbase Members in Indonesia
Azzahra Salsabilla Brotokusumo,
Idei Khurnia Swasti
Abstract:<p style="text-align: justify;"><strong>Abstract. </strong>Celebrity worship is a parasocial relationship with one or more celebrities driven by identity absorption and addiction to everything related to the celebrity. However, previous studies state that celebrity worship positively impacts the worshipers if they join the fandom. The current study aims to determine the role of celebrity worship on the eudaimonic well-being of members of the BTS-ARMY fandom in Indonesia, in a quantitative stu… Show more
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