The Role of Business Models in Developing Business Networks

Abstract

Electronic commerce : concepts, methodologies, tools and applications / Annie Becker, editor.p. cm. Summary: "This collection compiles a critical mass of top research--nearly 300 chapters from upwards of 400 of the world's leading experts--to provide libraries with a landmark, four-volume reference to meet research needs in the many disciplines impacted by these far-reaching topics. This collection covers topics including mobile commerce, virtual enterprises, business-to-business applications, Web services, and enterprise methodologies"--Provided by publisher.Includes bibliographical references and index. 221Chapter 2.4The Role of Business Models in Developing Business Networks Jukka Heikkilä University of Jyväskylä, Finland Marikka Heikkilä University of Jyväskylä, Finland Markku Tinnilä Helsinki School of Economics, FinlandCopyright © 2008, IGI Global, distributing in print or electronic forms without written permission of IGI Global is prohibited. AbstrActBusiness models have received a substantial amount of interest recently. Also, various research studies have discussed business models, especially in the context of a single company operating in mass markets. Unfortunately, these models often are not applicable for complex products or services that build on long-term knowledge about customer tastes, facilities, and skills. Especially on global markets, the asset specificity and vast geographical distances make it difficult for any single company to provide this kind of service cost-efficiently on a large scale. Instead, it calls for cooperation among multiple firms. Creation of a joint business model for a collaborative network is a necessary means by which companies can coordinate cooperation in practice. The CSOFT metamodel proposed in this chapter provides guidance for joint business model development by emphasizing customer relationship and adjustment processes needed within the network.

Capturing value from big data – a taxonomy of data-driven business models used by start-up firms

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