The Role of Business Incubators in Developing Local Digital Startups in Indonesia

Competition in the digital payment business on an international and local scale will be increasingly intense. In the face of competitive conditions like this, digital payment companies are required to continuously develop their sources of competitive advantage through the establishment of digital business strategies and the development of digital business models that can ensure the creation of superior value for consumers and ultimately provide value to company owners. In the digital payment business, this effort requires companies not only to be able to do business but also how companies can develop knowledge and digital capabilities.

mentioning

confidence: 99%

Effort To Win The Competition In Digital Business Payment Modeling

Williams

Widayanti

Maryanti

et al. 2022

“…Because social media users are generally more responsive by clicking, loving, or hating the goods, marketing strategies using social media are regarded as more focused and one step closer to their consumers. So that corporate actors may respond to these comments more swiftly, regardless of whether customers like their products or not [24].…”

Section: The Comprehensive Theoretical Basismentioning

confidence: 99%

Implications of Digital Marketing Strategy The Competitive Advantages of Small Businesses in Indonesia

Kano

Choi²,

Riza

et al. 2022

In the current era of technology, it provides many impacts and innovations that can provide more effective solutions in various fields. With digital marketing as an alternative solution, digital marketing can now overcome problems such as lack of funds and limited promotions faced by medium to low-income businesses. The alternative solution is obtained with the current social media such as Twitter, Instagram, Website, and Facebook to create brand awareness, loyalty, sales, and engagement. So the purpose of this study is to find out the use of marketing strategies from several lower-middle businesses that have gone online and their implications for the competitive advantage of these lower-middle businesses. The method used in this study uses quantitative methods with causality analysis with a population of more than 21,000,000 consumers using a non-probability sampling technique using random sampling with a total sample of 2,100 respondents. So based on the research that has been done, it was found that in marketing products with a digital strategy, 78% of the results were obtained, with the remaining 22% being factors originating from other factors such as a supply of resources, capital, and managerial professionalism.

“…Industrial revolution 4.0 is an improvement and a complement to the previous industrial revolution to make the distance easier through a system and internet technology that is growing more rapidly [16]. This industrial revolution 4.0 can make buying and selling transactions or communication without being limited by space and time [17].…”

Section: Literature Reviewmentioning

confidence: 99%

Utilizing Digital Marketing As A Business Strategy

Bintaro

Sokibi²,

Amsyar

et al. 2022

With the advancement of information technology has grown so rapidly. One form of development that can be seen in the existence of a platform that connects one another or what can be said is social media. Instagram, Facebook, Twitter and Tiktok are examples of social media that are the most popular platforms. Starting from children to adults all use social media[1]. With this, social media has become a concern for business people. Now, almost all business people do not hesitate to market their products or services through social media. On that basis, this article was written. The goal is to see how digital marketing is useful in today's business strategy.