The role of business in sustainable development and peacebuilding: Observing interaction effects

Miklian, Jason

doi:10.1017/bap.2019.28

Cited by 16 publications

(8 citation statements)

References 32 publications

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“…Here, we propose and promote qualitative or ethnographic analysis that has the ability to more deeply decipher rationales, relationships and motivations behind respondent selections, and better contextualize such beliefs to their broader socio-political and socio-economic contexts in Myanmar. Our previous qualitative research on this manner in other contexts (Miklian and Rettberg, 2019; Miklian et al , 2019; Miklian, 2020; Miklian and Medina-Bickel, 2020) supports this approach, and serves as just one of many possible guideposts for further exploration by qualitative scholars.…”

Section: Preliminary Findings For Exploration and Implicationsmentioning

confidence: 57%

Business, peacebuilding, violent conflict and sustainable development in Myanmar: presenting evidence from a new survey dataset

Miklian

Barkemeyer

2021

JABS

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Purpose This paper aims to present a new survey data set of 9,065 private sector respondents and other stakeholder groups, in Myanmar. The primary aim of this paper is to offer new insight avenues on local business–conflict–development interactions, and offer the full survey data set itself as an open-source research tool for scholars and practitioners. Design/methodology/approach The survey was conducted over smartphone in 2018. It asked questions that aimed to better understand the relationships between business, ethnic conflict, investment, corporate social responsibility and the United Nations sustainable development goals in Myanmar and in Rakhine State in particular. Findings The data set captures a series of significant differences in corporate leadership perspectives on the role of business in society, across sectors (e.g. banking, agriculture, retail, manufacturing, extractives) and variations across firm country of ownership (e.g. national firms, Global North firms, Indian firms, Chinese firms). Research limitations/implications The authors conclude with a brief discussion of possible research findings from the survey, offering suggestions for possible forward analysis. The authors offer here the raw survey data as an attachment for full global open-source use and application. Practical implications This data set offers a unique window into stakeholder perceptions and understandings of working through conflict, and the role of business in development in a fragile conflict-affected state (Myanmar). The authors also conduct two example analyses of the data set using ANOVA and Kruskal–Wallis tests to illustrate possible uses and findings of the data set. Social implications The authors briefly discuss social implications as well, particularly regarding the role of business in peacebuilding and development. Originality/value This data set offers a unique window into stakeholder perceptions and understandings of working through conflict, and the role of business in development in a fragile conflict-affected state (Myanmar). The authors also conduct two example analyses of the data set using ANOVA and Kruskal–Wallis tests to illustrate possible uses and findings of the data set.

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Section: Preliminary Findings For Exploration and Implicationsmentioning

confidence: 57%

Business, peacebuilding, violent conflict and sustainable development in Myanmar: presenting evidence from a new survey dataset

Miklian

Barkemeyer

2021

JABS

Self Cite

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“…People ask for data because these allow them to verify the truthfulness of performance statements. But the social and political role that organizations are called to play today (Miklian, 2019) goes far beyond reporting (Henisz, 2017). It includes, in fact, education for a new, sustainable lifestyle, through the dissemination of values, inspiration through case studies and sharing good examples, following a "walk the talk" perspective (Schons and Steinmeier, 2016) and setting the basis for brand activism (Kotler and Sarkar, 2018).…”

Section: Conceptual Backgroundmentioning

confidence: 99%

A taxonomy of sustainability topics: a guide to set the corporate sustainability content on the web

Confetto

Covucci

2021

TQM

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PurposeThe objective of this paper is to propose a taxonomy of sustainability communication (SC) topics that provide digital content managers with a guide for setting a sustainability content agenda and for fostering stakeholder engagement mechanisms on environmental, social and economic issues that increasingly characterize conversations on social media of all stakeholder groups.Design/methodology/approachTaxonomy is a conceptual and qualitative way used to classify and represent the corporate sustainability (CS) domain of knowledge. The taxonomy categories of SC topics are both theoretically and empirically derived, combining an in-depth literature review with a thematic content analysis of 300 web pages of the corporate websites of the top ten sustainable brands selected in “The 2019 GlobeScan-SustainAbility Leaders Survey.”FindingsThe analysis of the results led to the construction of a hierarchical dictionary of tags that categorizes all sustainability topics based on a new, four-dimensional conceptual structure: planet, people, profit and governance. Each dimension is organized in four groups of sustainability themes, which, in turn, group multiple topics, considered the smallest communication unit to develop the SC content.Practical implicationsThe taxonomy provides a concise and immediate conceptual framework on all those topics of broader interest, which, suitably modulated, can act as touch points with several groups of stakeholders. Drawn upon the best practices of thematic organization of SCs via the web, the taxonomy represents a guide for programming an editorial plan based on environmental, social, economic and governance issues from a sustainability content marketing perspective. The taxonomy of sustainability topics also finds application as a framework for a content intelligent system, providing a dictionary of tags that can be used for the indexing and retrieval of SC web content.Originality/valueThe study represents the first attempt at reaching a taxonomic organization of the sustainability aspects from a communicational perspective, supporting a new way of thinking and managing SC in the digital realm. Moreover, the results highlight, for the first time, that the Triple Bottom Line (TBL) theory, applied to corporate communications, lacks the governance aspect, which is essential to pursue sustainability consistently and effectively.

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“…Other factors stem from societal rules, national laws, and other norms that guide consumers and producers to new choices. The marketing system in which such connections are to be drawn can significantly influence their impact (Miklian 2019).…”

Section: Macromarketing and Pedagogy: Contemporary Applicationsmentioning

confidence: 99%

Macromarketing Pedagogy: Empowering Students to Achieve a Sustainable World

Shapiro

Beninger

Domegan

et al. 2020

Journal of Macromarketing

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The United Nation’s Sustainable Development Goals (SDGs) are challenging the world to work towards a more sustainable future. Its 17 goals are ambitious, requiring concerted and system-based efforts driven by critical and socially aware thinking. However, marketing education is largely falling short of teaching students to think that way. Given macromarketing’s unique perspective on the interactions among markets, marketing, and society, macromarketers are poised to contribute to marketing pedagogy and to commit students to realizing the SDGs. This article first looks back at the previous 40 years of macromarketing pedagogy, before offering contemporary approaches to teaching macromarketing through four illustrative case studies found in an online repository called Pedagogy Place. It then looks forward, setting an aspiring vision for macro-oriented classrooms in the coming years.

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The role of business in sustainable development and peacebuilding: Observing interaction effects

Cited by 16 publications

References 32 publications

Business, peacebuilding, violent conflict and sustainable development in Myanmar: presenting evidence from a new survey dataset

Business, peacebuilding, violent conflict and sustainable development in Myanmar: presenting evidence from a new survey dataset

A taxonomy of sustainability topics: a guide to set the corporate sustainability content on the web

Macromarketing Pedagogy: Empowering Students to Achieve a Sustainable World

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