The Role of Black Pastors in Disseminating COVID-19 Vaccination Information to Black Communities in South Carolina

Abstract

COVID-19 vaccination rates have increased since distribution began in December 2020. However, in some states, such as South Carolina, getting people to take the vaccine has been challenging; as of spring 2022, slightly less than 60% of the total population is fully vaccinated. Vaccine hesitancy among Black Americans may be explained by several factors, including lack of confidence in the medical establishment and vaccines in particular. Faith-based leaders, such as pastors, can make a difference. This study explores the communication strategies that pastors in predominantly Black churches use to increase COVID-19 vaccination rates among churchgoers and the surrounding community. We conducted semi-structured interviews with 10 pastors in South Carolina. The main themes that emerged are: (1) using various communication channels to ensure access; (2) representing a trusted source of information; (3) offering a role model for vaccination—leading by example; and (4) strengthening the commitment to health. As the need for COVID-19 vaccination continues, including booster vaccines, pastors can provide accurate information and community outreach to promote the health of Black communities.

The role of conspiracy mindset in reducing support for child vaccination for COVID-19 in the United States

“…For example, in a recent study, we found that changes in misinformation beliefs among Black respondents over the course of the vaccine rollout were predictive of changes in vaccination for this population ( Romer et al, 2023 ). Some have attributed this change to pro-vaccination efforts by credible sources such as the Black clergy who encouraged their worshippers to overcome their conspiratorial thinking about the health system and accept the vaccine (e.g., Moore et al, 2022 ).…”