The Role of Big Data in the Media andEntertainment Industry

Suri, Mehul; Singh, Sanjiv

doi:10.1109/ciact.2018.8480281

Cited by 3 publications

(7 citation statements)

References 6 publications

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“…Penelitian [2] menyusun analisis data dari industri media dan hiburan serta peran penting yang Big Data mainkan pada industri ini. Tahapan proses yang dilakukan dalam penelitian ini meliputi:…”

Section: A Analisis Trenunclassified

“…• Memprediksi kebutuhan pelanggan • Mengoptimalkan penjadwalan • Meningkatkan perolehan dan penyimpanan • Penargetan iklan • Monetisasi konten dan pengembangan konten baru Untuk menghasilkan generasi terbaik di industri media dan hiburan, sangat penting bagi industri dengan bantuan analisis big data untuk memprediksi pilihan pelanggan dan menggunakan data tersebut untuk merekomendasikan konten yang disukai agar pelanggan tetap puas dan bahagia [2].…”

Section: A Analisis Trenunclassified

“…Hal ini dapat digunakan untuk mengetahui program tertentu yang sangat disukai pelanggan sehingga dapat menyediakan layanan yang dapat membuat pelanggan terikat pada program. Dengan bantuan Big Data, analisis data penguna pada platform musik dapat digunakan untuk memberikan rekomendasi pada pengguna tentang artis dan genre musik, serta untuk impovisasi proses bisnis dengan memantau dan menganalisis aktivitas sehari-hari pelanggan [2].…”

Section: A Analisis Trenunclassified

“…Untuk industri media, big data berperan penting dalam rangka mendapatkan keuntungan bisnis yang tinggi. Konten media tradisional disediakan menggunakan format terbatas, namun kini telah digantikan oleh layanan multimedia yang dibayar per tampilan, siaran sesuai permintaan, siaran langsung, dan lain-lain [2].…”

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“…Dengan mengetahui preferensi pelanggan, dapat membantu industri media dalam menyusun strategi iklan. Hal ini dapat membantu pencapaian tujuan, misalnya untuk memperoleh rating televisi yang tinggi [2].…”

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A Survey on Big Data in the Media and Entertainment Industry

Nurhayati¹

2019

ITEJ

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Big Data has affected all industries, including the media dan entertainment industries. The popularity of using mobile devices and the internet has changed the way people enjoy entertainment. This popularity also generates data streams from many sources with various data formats and large volumes, known as big data. Carrying out big data analysis can help the media industry and entertainment achieve its goals, like providing content that makes users happy, provides user experience, and increases profits. Many researchers have conducted research on the use of big data in the media and entertainment industries. The purpose of this paper is to provide an overview of the problems, challenges and various technologies related to Big Data in the media and entertainment industries.

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Section: A Analisis Trenunclassified

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A Survey on Big Data in the Media and Entertainment Industry

Nurhayati¹

2019

ITEJ

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Theater as Data

Varela¹

2021

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Assessing the Big Data Analytics Readiness based on Technology-Organization-Environment (TOE) Framework of Malaysian Libraries: Descriptive Analysis

Salman¹,

San²,

Sahid³

2022

IJARPED

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The growing interest in big data is mostly due to its enormous potential for revealing previously unknown patterns or profiles that aid organisations in making critical service decisions. Following other sectors' adoption of big data, the information services sector, such as libraries, has recently jumped on board. Although libraries face challenges in adopting new service models to assist with the transformation of data into information, big data has been identified as one of the potential mechanisms for enhancing service delivery. Libraries must increase their technology knowledge and capability in order to capitalise on emerging opportunities in the developing field of library data analytics, which provides fresh insights into established service models. Regardless of the dedication of libraries and information services to promote big data, the readiness of libraries, as well as their staffs and infrastructure, such as technology, is critical to the effective deployment of big data. Inadequate applications of big data prior to maturity might backfire and result in long-lasting operational and institutional mutilation. Thus, this study used a quantitative approach to investigate the readiness (Technology-Organization-Environment readiness) of Malaysian libraries for big data potentials. The findings indicate that the dimensions of Malaysian libraries' readiness for BDAs are primarily high-level (in nature, encompassing technological, organizational, and environmental dimensions. The study included academic libraries, public libraries, and special libraries, and utilised a survey research methodology involving 370 libraries. The findings of the study are expected to provide important insight into the factors affecting the preparation of Malaysian libraries for big data potentials and the projected effect of increased/lower change readiness in Malaysian libraries.

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The Role of Big Data in the Media andEntertainment Industry

Cited by 3 publications

References 6 publications

A Survey on Big Data in the Media and Entertainment Industry

A Survey on Big Data in the Media and Entertainment Industry

Theater as Data

Assessing the Big Data Analytics Readiness based on Technology-Organization-Environment (TOE) Framework of Malaysian Libraries: Descriptive Analysis

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