The Role of Big Data and Digitization in Just-In-Time (JIT) Information Feeding and Marketing

Abstract

Marketing management is racing to keep up with the technological advances that are disrupting how consumers connect and interact with business' brands. Marketing today needs to design and run an explosion of continuous marketing touchpoints that evolve rapidly. Speed, adaptability, and capability in marketing to balance innovation are crucial to business. Scalability in highly dynamic digital environment is also a key factor in businesses' competitiveness. Now, modern marketing uses many contemporary software developments. In this paper on the Marketing Science Institute (MSI) Research Priority Two, delivering integrated, real-time, relevant experiences in context, Just-In-Time (JIT) information feeding via agile and lean digital marketing are discussed. How companies continuously innovate using big data and big testing are discussed as future implications for marketing practitioners and researchers.

The Learning Loop: Conceptualizing Just‐in‐Time Faculty Development

“…Three fundamental changes in technology have allowed for this shift: (1) widely available internet connectivity; (2) broad adoptions of mobile technology; and (3) optimization of information management (e.g., search tools or online knowledge databases). [1][2][3][4] Recently, the Coronavirus Disease 2019 (COVID-19) pandemic disrupted our current practices of teaching and learning and forced many institutions to identify more effective ways of online education. [5][6][7] There are many emerging resources to support emergency medicine faculty who are unable to engage in traditional programming,…”