The Role of Awe on Booking Intention in Short-Term Rentals

Sun, Zhaoyang; Yuan, Mengchan; Zhang, Jinyi; Kou, Sining; Hou, Yubo

doi:10.1177/10963480231179996

Cited by 3 publications

(2 citation statements)

References 70 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…We reinforced the generality and robustness of these findings by utilizing a diverse set of stimuli representing various vice and virtue combinations, different measures of purchase intention, and including a wide range of samples [11,51]. These measures ensured that our findings were consistent across different scenarios and demographics.…”

Section: Summary Of Findingsmentioning

confidence: 54%

The Effect of Vice–Virtue Bundles on Consumers’ Purchase Intentions for Vice Packaged Foods: Evidence from Randomized Experiments

Yu,

Sun,

Feng

et al. 2023

Foods

Self Cite

View full text Add to dashboard Cite

Packaged foods have significantly expanded their market presence, with the utilization of vice–virtue bundles gaining momentum, particularly in the realm of vice-packaged foods. Consequently, understanding how consumers respond to vice-packaged food with vice–virtue bundles (i.e., vice-packaged food combined with virtue ingredients) becomes crucial. This research investigates this issue through four experiments employing a one-way between-subjects design, incorporating distinct stimuli and measures, and involving samples from diverse sources. In Experiment 1 (n = 172), Experiment 2 (n = 169), and the follow-up experiment (n = 153), variance analysis, chi-square test, and mediating analysis demonstrate that consumers are more inclined to purchase vice-packaged food with vice–virtue bundles owing to the perception of it being healthier than vice packaged food with vice–virtue bundles. Furthermore, Experiment 3 (n = 249) employs moderated mediation analysis, uncovering that both the heightened purchase intention for vice-packaged food with vice–virtue bundles and the mediating effect of perceived healthiness are attenuated among consumers with prevention (vs. promotion) focus. Beyond contributing to theories on packaged food consumption, vice–virtue bundles, and regulatory focus theory, these findings hold practical implications for packaged food marketing, promoting rational food choices, and enhancing healthier diets.

show abstract

Section: Summary Of Findingsmentioning

confidence: 54%

The Effect of Vice–Virtue Bundles on Consumers’ Purchase Intentions for Vice Packaged Foods: Evidence from Randomized Experiments

Yu,

Sun,

Feng

et al. 2023

Foods

Self Cite

View full text Add to dashboard Cite

show abstract

“…Afterward, participants rated their emotions (happy, excited, sad and anxious; Sun et al , 2023). Participants subsequently completed manipulation checks of the busy mindset using a three-item and seven-point scale ( α = 0.76; Bellezza et al , 2017) and of shape stimuli using one seven-point item (“1 = Logos 1 are angular, 7 = Logos 2 are angular”; Chen et al , 2021).…”

Section: Studymentioning

confidence: 99%

Unique consumption: the impact of busy mindset on preference for angular versus circular shapes

Sun,

Zhou,

Yang

et al. 2024

JPBM

Self Cite

View full text Add to dashboard Cite

Purpose The shape of a product plays a crucial role in shaping consumer behavior. Despite the voluminous research on factors influencing consumers’ shape preferences, there remains a limited understanding of how the busy mindset, a mentality increasingly emphasized by marketing campaigns, works. This study aims to fill this gap by exploring the relationship between a busy mindset and the preference for angular-shaped versus circular-shaped products and brand logos. Design/methodology/approach This research consists of seven experimental studies using various shape stimuli, distinct manipulations of busy mindset, different assessments of shape preference and samples drawn from multiple countries. Findings The findings reveal that a busy mindset leads to a preference for angular shapes over circular ones by amplifying the need for uniqueness. In addition, these effects are attenuated when products are scarce. Originality/value This research represents one of the pioneering efforts to study the role of a busy mindset on consumers’ aesthetic preferences. Beyond yielding insights for practitioners into visual marketing, this research contributes to the theories on the busy mindset and shape preference.

show abstract

Influence of awe on tourism activity preferences

Li,

2024

Annals of Tourism Research

View full text Add to dashboard Cite

The Role of Awe on Booking Intention in Short-Term Rentals

Cited by 3 publications

References 70 publications

The Effect of Vice–Virtue Bundles on Consumers’ Purchase Intentions for Vice Packaged Foods: Evidence from Randomized Experiments

The Effect of Vice–Virtue Bundles on Consumers’ Purchase Intentions for Vice Packaged Foods: Evidence from Randomized Experiments

Unique consumption: the impact of busy mindset on preference for angular versus circular shapes

Influence of awe on tourism activity preferences

Contact Info

Product

Resources

About