The Role of Authenticity in Airbnb Experiences

Lalicic, Lidija; Weismayer, Christian

doi:10.1007/978-3-319-51168-9_56

Cited by 36 publications

(25 citation statements)

References 34 publications

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“…These two factors were significant in forming a connection between brand Airbnb and the guest. Lalicic and Weismayer (2017) also found that interactions with the host was a significant factor in the guest’s perception of an Airbnb’s perceived authenticity. Hosts are often rich sources of knowledge about local attractions, activities, and culture, and talking with and engaging in activities with hosts contributes to the guest’s attachment to the destination (Pizam, Uriely, and Reichel 2000).…”

Section: Literature Reviewmentioning

confidence: 83%

Consumption Authenticity in the Accommodations Industry: The Keys to Brand Love and Brand Loyalty for Hotels and Airbnb

Mody

Hanks

2019

Journal of Travel Research

100

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Airbnb has gained popularity as an alternative to hotels, with the authenticity of the consumption experience being a critical differentiating factor. However, the hospitality and tourism literature has not fully explored how Airbnb and traditional hotel brands are facilitating authentic travel experiences and the impact of these experiences on brand love and brand loyalty. In this study, we explore three elements of consumption authenticity and examine their how they interact in the context of an accommodation brand. Second, we compare the components of consumption authenticity across hotels and Airbnb, and examine their relative impact on brand love for these two segments of the accommodations industry. We found that hotels and Airbnb draw upon different sources of authenticity to create brand-loving customers. Our results indicated that Airbnb leverages brand, existential, and intrapersonal authenticity in creating brand-loving and brand-loyal customers, while hotels utilize only brand authenticity. Thus, the keys to creating customers who love and are loyal to the brand differ between hotels and Airbnb. Implications for theory and practice are discussed, and areas of future research are identified.

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Section: Literature Reviewmentioning

confidence: 83%

Consumption Authenticity in the Accommodations Industry: The Keys to Brand Love and Brand Loyalty for Hotels and Airbnb

Mody

Hanks

2019

Journal of Travel Research

100

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“…However, both SAD sides of ORH include institutions and/or individuals; thus, the transaction takes place between unfamiliar entities. In such a case, the authenticity of housing and the construction of the social credit system are significant for the smooth operation of platforms [50]. erefore, this study analyzed the word cloud maps and semantic network maps and finally selected seven attributes: district, traffic convenience, rent, living room, house supporting facilities, decoration, and online ratings.…”

Section: Selection and Measurements Of Multiattributementioning

confidence: 99%

Multiattribute Supply and Demand Matching Decision Model for Online-Listed Rental Housing: An Empirical Study Based on Shanghai

Jiang-ying

Yan

et al. 2020

Discrete Dynamics in Nature and Society

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The mismatch between the supply and demand of online-listed rental housing (ORH) is an important factor restricting the operational efficiency of online rental service platforms. However, extant literature pays little attention to this problem. This study proposes an ORH multiattribute supply and demand matching decision model based on the perceived utility of matching both sides of this market. The model considers the multiattribute information of ORH, such as area, transportation, rent, room, and interior decoration, and quantifies their perceived utility values based on the theory of disappointment. Thereafter, we construct the matching decision model and verify it for feasibility by applying it to Shanghai’s ORH supply and demand information—our empirical case. The results show that this method can be applied to online rental housing platforms and meet the supply and demand matching requirements to the greatest extent. The constructed model takes into account the perceptions of both supply and demand parties, may promote the effective matching of ORH supply and demand, and bears theoretical implications for the improvement of rental housing matching in ORH platforms.

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“…Furthermore, in 21st century cities, there are numerous attractions distributed throughout the city, enabling hosts to have unique and greater opportunities to market their offer. Thus, the sharing economy is embracing culture and heritage in order to exhibit and promote its authenticity, a key factor when generating the trust and the satisfaction of guests [54,55]. Taking into account all of the above, this article focused on the assessment of the role of cultural heritage on the sharing economy.…”

Section: The Role Of Heritage Branding In the Sharing Economymentioning

confidence: 99%

Airbnb Branding: Heritage as a Branding Element in the Sharing Economy

Fierro

Amiano

2018

Sustainability

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The cultural heritage of cities has been proven to be a generator of economic activity and a singular place branding/marketing tool for territories. In addition, in recent times, there has been a boom in the collaborative economy in urban destinations, epitomized by accommodation companies, such as Airbnb. The main objective of this article was to analyze how cultural heritage adds value to the collaborative economy. To this end, a method was proposed that analyzed Airbnb host descriptions, detecting the cultural and heritage goods mentioned, therein, which are used as marketing elements. From these cultural assets, various econometric models were generated that aimed to assess the number of guest reviews, which were used as a proxy for the number of guests. To evaluate this method, a case study was developed in the city of Bilbao. In view of the results, it can be concluded that cultural heritage and spatial location positively influence the activity of the collaborative economy, increasing the number of guests and their economic value.

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The Role of Authenticity in Airbnb Experiences

Cited by 36 publications

References 34 publications

Consumption Authenticity in the Accommodations Industry: The Keys to Brand Love and Brand Loyalty for Hotels and Airbnb

Consumption Authenticity in the Accommodations Industry: The Keys to Brand Love and Brand Loyalty for Hotels and Airbnb

Multiattribute Supply and Demand Matching Decision Model for Online-Listed Rental Housing: An Empirical Study Based on Shanghai

Airbnb Branding: Heritage as a Branding Element in the Sharing Economy

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