“…We sought to advance current knowledge, based in the main on surveys, by making use of both ethnographic and phenomenological approaches to 'capture' the group feeling and subjectivities attached to this form of holiday. Our data shows that the behaviours are not some pathology or defunct psychological attribute but present themselves in a social context designed for mass consumption (Miles, 2010); in the 'party destination' of San Antonio, Ibiza (Bellis et al, 2003;Calafat et al, 1998;Hughes et al, 2004) similar to other holiday contexts noted by other academics in Sunny Beach, Bulgaria (Tutenges, 2010) Majorca, Spain (Hughes et al, 2009) and Spring Break destinations in the US (Josiam et al, 1998;Smeaton et al, 1998; see also Uriely and Belhassen, 2006;Segev et al, 2005). Indeed, it seems quite fitting that the British should be able to continue this level of consumption for, at a time when British tourism is faltering (IREFREA, 2007) and the local government is concerned about their 'image' (Payeras et al, 2011), one way for Ibiza to sustain its income is to continue to permit the economy to extract as much money from the British as possible but strategically restrict it to a permissive area on the island -namely the San Antonio drinking strip.…”