The role of aesthetics in consumers’ evaluation of apparel quality: A conceptual framework

Abstract

OPSOMMINGDie probleem waarom dit hier gaan is die rol van estetika in volwasse vroulike verbruikers se beoordeling van die kwaliteit van kledingprodukte. Uit die literatuur en vorige navorsing is dit duidelik dat dit in die daarstel van 'n totale estetiese ervaring nie net gaan om die bevrediging van die sensoriese nie, maar ook om die bevrediging van die kognitiewe en emosionele behoeftes van die mens. Emosionele en kognitiewe bevrediging mag dus 'n rol speel in die satisfaksie wat die verbruiker uiteindelik uit die kledingproduk ervaar, en mag ook 'n rol speel in die evaluering van die kwaliteit van kledingprodukte tydens die aankoopbesluitnemingsproses. Verbruikers verskil met betrekking tot hoe hulle kwaliteit van kledingprodukte evalueer. Verder onderstreep menige navorsers dit dat maksimum tevredenheid met die kledingproduk net kan realiseer as die verbruiker sensories, emosioneel en kognitief bevredig word. Die konseptuale raamwerk vir navorsing is teen die agtergrond van die voorafgaande ontwikkel. Dit is die mening van die navorsers dat die raamwerk sinvol gebruik kan word in kwalitatiewe en kwantitatiewe navorsing wat gaan om die faktore (in hierdie geval estetika) wat 'n rol kan speel in die evaluering van die kwaliteit van kledingprodukte gedurende die verskillende stadia van die aankoopbesluitnemingsproses. -Prof HM de Klerk

Information seeking by female apparel consumers in South Africa during the fashion decision‐making process

“…It is pointed out by Tselepis (2005) that extrinsic attributes of a product are often used as a symbol of specific intrinsic attributes. Fashion apparel consumers with little experience of a product often rely heavily on the extrinsic attributes of the garments to judge the quality thereof (De Klerk and Lubbe, 2004). Brand familiarity will serve the same purpose (Park and Stoel, 2005).…”

Controversial fashion, ethical concerns and environmentally significant behaviour

“…Brown and Rice (2014) define quality or functionality as “the totality of characteristics of an entity that bear on its ability to satisfy stated or implied needs” – in other words, what the product should do for the person, which can also include “pleasure” (V20) and “satisfaction” (V6). De Klerk and Lubbe (2004) concluded from their qualitative study that the female consumer considers emotional pleasure as an important dimension of the totality of “what the product should do for me”. It was therefore decided to accept V6 and V20 for this study as part of the Functional factor.…”

Offensive advertising in the fashion industry: Sexual objectification and ethical judgments of consumers

“…De Klerk and Lubbe (2004) state that an individual is composed of body, soul and clothes. Sokhna was displeased with the "personalities" presented by the products, and did not want to associate herself with wearing such clothes.…”