The role of advertising in financing open access journals

Frantsvåg, Jan Erik

doi:10.5210/fm.v15i3.2777

Cited by 4 publications

(5 citation statements)

References 3 publications

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“…Rather than the authors paying a fee for publication, the article or manuscript is made available for free after peer review, but with advertisements placed on the website where the article is viewed or downloaded (perhaps using Google Adsense), or inserted directly into the manuscript by the editors prior to publication. This latter form of open access publishing is most effective for larger manuscripts (for example, for textbooks and monographs) whereas there has been comparatively little uptake of advertising amongst open access journals [5] perhaps due to a lack of understanding of what forms of advertising are most effective.…”

Section: Post Publication Peer Reviewmentioning

confidence: 99%

“…In a survey of 377 open access journals, Frantsvåg [5] provides the following reasons for why publishers have not adopted advertising to potentially increase their revenue and offset publications costs for both the publisher and the author: they have a policy not to have advertising (43%); they believe that scientific journals should not have advertising (24%); they believe that the potential income is too small (14%); they do not want the extra work (17%); their publishing solution does not easily allow advertising (14%); they haven't thought of it (26%); and other (14%). From several of the responses to this survey, it is clear that open access publishers should review their advertising policy considering that online advertising can be implemented using Google Adsense with very little effort.…”

Section: Post Publication Peer Reviewmentioning

confidence: 99%

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Directions for Open Access Publishing

Teahan¹

2014

J Comput Sci Syst Biol

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Section: Post Publication Peer Reviewmentioning

confidence: 99%

Section: Post Publication Peer Reviewmentioning

confidence: 99%

Directions for Open Access Publishing

Teahan¹

2014

J Comput Sci Syst Biol

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“…S'agit-il de l'institution et si oui, à quel niveau -l'université, le laboratoire, (Frantsvåg, 2011b). Dans les deux cas, l'économie d'échelle est certainement assez différente.…”

Section: Editeurs De Revues Oaunclassified

Efficiency and Economies of Scale: A Study of the Publishing of Open Access Journals

Schöpfel¹,

Prost²,

Frantsvåg³

2012

edc

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RésuméL'article analyse la distribution des éditeurs de revues en libre accès en fonction de leur taille et discute l'impact de cette distribution sur l'édition scientifique, sous l'aspect de l'efficience économique. L'analyse exploite l'information sur les revues en libre accès et leurs éditeurs du répertoire DOAJ et, à titre comparatif, l'information sur l'édition des revues scientifiques du Ulrichsweb.Le DOAJ contient 3921 éditeurs de revues en libre accès (OA). 95,8% des éditeurs publient jusqu'à trois titres tandis que seulement 54 éditeurs (1,4%) éditent 10 titres ou plus, cumulant ainsi 1643 revues (25,5%). Les éditeurs et revues OA sont moins nombreux que ceux du modèle traditionnel mais leur nombre augmente plus rapidement. La grande majorité des éditeurs OA sont de petite et de très petite taille (1-3 titres). Par rapport à l'édition traditionnelle, l'édition OA est moins concentrée, avec moins de grands éditeurs et moins de revues publiées par de grands éditeurs. La situation en France est différente dans la mesure où il manque de grands éditeurs de revues.La discussion pose la question de l'efficience de l'édition en libre accès. La situation « fragmentée » désavantage l'édition OA du point de vue économique, avec une conséquence directe sur la visibilité et l'impact des contenus. La mutualisation de la production éditoriale ou du moins d'une partie du workflow est une des pistes d'évolution. La commercialisation liée à une concentration accrue en est une autre. AbstractThe article examines the size distribution of open access (OA) journal publishers and discusses the impact on academic publishing, from the standpoint of economic efficiency. The analysis uses information on open access journals and their publishers from the DOAJ Directory and, for comparison, information on scientific journals from the Ulrichsweb.The DOAJ contains 3921 OA journal publishers. 95.8% of them publish three titles while only 54 publishers (1.4%) publish 10 titles or more, all 1643 magazines (25.5%). There are fewer OA journals and publishers 2 than for the traditional model, but their numbers are growing faster. The vast majority of OA publishers are small and very small (1-3 journals).

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“…The first one is the gold model (gold open access). In the gold model, the submission is financially supported by institute/author, thus the cost (ranged from 100 up to the 2000 dollars) will be paid upon the acceptance of the paper (Frantsvåg 2010 (Stratford 2012). Exploiting the scientific publication is a recent phenomenon that emerged following the OA model of the academic publishing.…”

Section: Open Access: Threats or Opportunities?mentioning

confidence: 99%

Roadmap to Stop the Predatory Journals: Author's Perspective

Talebi

2017

Res Mol Med (RMM)

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Recent disgracing reports are warning the scientific communities to think more about the solutions to win the battle against predatory journals and publishers. Current integrity and accuracy in science is a result of decades of honest works and publications which are an asset, now everyone as stakeholders of science should feel the responsibility to sustain its high privileged level. The ethical sides of this duty need careful considerations by science stakeholders worldwide. Boosting the weak resume, getting higher and faster promotion and permanent jobs in academia cannot figure out as reasonable excuses to publish unethically. Hereby, I suggest a practical roadmap based on certain strategies which are recommendable for the scientific community. This paper describes author's perspective about predatory journals and how we can stop them. Moreover, following appearance of predatory journal, this is first article discussing root cause analysis on this global scientific problem. Last but not least, predatory journals are not too bad! Since they can be considered as critical discriminatory tool to distinguish between individuals who work truly standard and who pretend to work standard.

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The role of advertising in financing open access journals

Cited by 4 publications

References 3 publications

Directions for Open Access Publishing

Directions for Open Access Publishing

Efficiency and Economies of Scale: A Study of the Publishing of Open Access Journals

Roadmap to Stop the Predatory Journals: Author's Perspective

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