The role of advertisements in the marketing of gated communities as a new Western suburban lifestyle: a case study of the Greater Cairo Region, Egypt

Al-Matarneh, Rana; Mansour, Yasser

doi:10.1007/s10901-012-9326-1

Cited by 15 publications

(10 citation statements)

References 4 publications

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“…This can be due to the ownership expressions and functional identity of various space types that are reflected in the physical features, surface uses and physical access conditions of boundary walls. This result corresponds with the past findings, wherein boundary walls are used to communicate aesthetic appeal, prestige, exclusivity and privacy (Almatarneh and Mansour, 2013;Grant, 2005;Grant and Mittelsteadt, 2004;Lara, 2011;Luymes, 1997;Madanipour, 2003).…”

Section: Study Of the Perceived Functionssupporting

confidence: 91%

Study of the perceived functions and the quality of physical boundaries of public spaces

Saisanath

Subbaiyan

2019

ARCH

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Purpose As an underlying entity in the discourses of privatisation of space, urban security and fear, boundary walls are considered as an impediment to the publicness of public spaces. But, the inevitability and potential of their physical attributes and functions is indicative of the lack of systemic knowledge on how to approach boundary walls, so that they contribute positively to the quality of urban spaces. The paper aims to discuss these issues. Design/methodology/approach Since boundary walls are constitutive of physical attributes that are embedded with multiple functions, the contribution of physical boundaries is premised on the interaction between objective and subjective measurements, explored in positive and ambiguous space types. In this study, the quality of physical boundaries is measured by an index and the perceived functions of the physical attributes of boundary walls are measured by a questionnaire survey. Findings This study found that positive and ambiguous space types not only affect the quality of physical boundaries but also the perceived functions of the physical attributes of boundary walls. Further, social and visual functions of boundary walls play a significant role in contributing positively to the quality of urban spaces. Originality/value By exploring the relation between quality of physical boundaries and their perceived functions, this study extends the meta-understanding of the role of boundary walls.

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Section: Study Of the Perceived Functionssupporting

confidence: 91%

Study of the perceived functions and the quality of physical boundaries of public spaces

Saisanath

Subbaiyan

2019

ARCH

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“…Although GCs were first developed to meet residents' security needs, they were presented as more prestigious and privileged living spaces over time as a marketing strategy (Blandy, 2006 Later, these communities became well known for their high status (Richter & Goetz, 2007;Çekiç & Gezici, 2009;Almatarneh & Mansour, 2013). People had a desire to live in GCs because they wanted to have a better lifestyle, represented by several factors such as "the avoidance of the problems in a city, e.g.…”

Section: Research Backgroundmentioning

confidence: 99%

Are gated communities indispensable for residents?

Bekleyen¹,

Yilmaz-Ay²

2016

Urbani izziv

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Are gated communities indispensable for residents? Gated communities (GCs)-that is, residential areas with restricted access-have recently become widespread around the world. This study focuses on two GCs in Diyarbakır, one of the largest cities of southeast Turkey. The purpose of the study was to determine the satisfaction levels and preferences of residents of these communities. The findings, which revealed high resident satisfaction levels, show that residents chose to live in these communities mainly because of safety and prestige. The results of the study also indicate that long-term residents of GCs have a fear of living outside this kind of arrangement, which is reflected in a fear of moving.

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“…Successful public spaces are a universal prerequisite for vibrant public life (Montgomery, 1998;Pugalis, 2009). Even though narratives regarding publicness of public spaces focus on western contexts, boundary walls are ubiquitous, and the role of their physical attributes is subject to the utilization by people, governments and private corporations (Almatarneh & Mansour, 2013;Brighenti, 2009;Brighenti, 2010;Marcuse, 1997). Given the fact that cities across the world are going through the "same global urban processes" of privatizing urban space, studies from eastern contexts enhance the understanding of material and spatial conditions of public spaces that are not only relevant to academic scholars, but also to officials and professionals (Kim, 2012;Madanipour, 2010, p. 14).…”

Section: Introductionmentioning

confidence: 99%

Influence of the Physical Attributes of Boundary Walls on the Perceived Sociability of the Adjoining Public Space

Saisanath

Subbaiyan

2022

NJEDP

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As part of the proliferation of security concerns and privatization of space, the consideration of boundary walls in contributing to the publicness of public spaces is limited to their presence and level of visual accessibility. However, as one of the interstitial configurations of street edges, the enabling capacity of the physical attributes of boundary walls in influencing the perceived sociability of the adjoining space has hardly been investigated. The contribution of boundary walls towards the publicness of public spaces is dependent on the intensity of their physical attributes. Physical features, surface uses, physical access, and visual access conditions are the attributes of boundary walls that not only represent the intended levels of control, but also latently reveal the intrinsic association with the adjoining space. Premised on the interaction between objective and subjective measurements, in this study, these physical attributes of boundary walls are measured in terms of their contribution to the publicness of public spaces, while the perceived sociability of the adjoining space is measured through a questionnaire survey in positive and ambiguous space types. The physical boundaries of eleven positive spaces and twelve ambiguous space types in Tiruchirappalli city in the state of Tamil Nadu, India are identified, and the differences in the perceived sociability of the adjoining spaces are analyzed with respect to the physical attributes of boundary walls and the presence of sidewalk. This study has found that the physical features, surface uses, visual access, and the varying conditions of the abutting space of boundary walls influence the perceived sociability of the adjoining space.

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The role of advertisements in the marketing of gated communities as a new Western suburban lifestyle: a case study of the Greater Cairo Region, Egypt

Cited by 15 publications

References 4 publications

Study of the perceived functions and the quality of physical boundaries of public spaces

Study of the perceived functions and the quality of physical boundaries of public spaces

Are gated communities indispensable for residents?

Influence of the Physical Attributes of Boundary Walls on the Perceived Sociability of the Adjoining Public Space

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