2022
DOI: 10.1108/ribs-03-2021-0045
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The role of a local network in achieving contextual ambidexterity in foreign subsidiaries operating in Brazil – a multi-level analysis

Abstract: Purpose This study aims to examine how knowledge acquired from a network built on trust and commitment can increase the management team’s effectiveness (MTE) in implementing an ambidextrous subsidiary. Design/methodology/approach An online survey was conducted with top managers of foreign subsidiaries operating in Brazil. A total of 289 valid respondents were statistically evaluated using the partial least squares-structural equation modeling technique to test the model and hypotheses. A multilevel analysis … Show more

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“…Put differently, it is recognised that with a well-regulated collaborative social network relationship, firms are able to acquire relevant market information, valuable resources and business support advice about the foreign market which they leverage to identify market opportunities, expand to new markets and increase their degree of international operations (Alcaraz and Salamanca, 2022; Kryeziu et al , 2021; Santhosh, 2020). Thus, a highly built network relationship aids exporting entrepreneurs in gaining access to differentiated knowledge and distinctive resources which significantly increase market opportunities and competitive advantage and positively accelerate the pace, scope and degree of internationalisation (Barcelos et al , 2022; Santhosh, 2020). In the same vein, formal networking with an international agent and membership association is a source of information to enhance the international experience and competitiveness, to boost international activities (Boscor, 2015; Morais and Franco, 2018).…”
Section: Theoretical and Hypothesis Developmentmentioning
confidence: 99%
“…Put differently, it is recognised that with a well-regulated collaborative social network relationship, firms are able to acquire relevant market information, valuable resources and business support advice about the foreign market which they leverage to identify market opportunities, expand to new markets and increase their degree of international operations (Alcaraz and Salamanca, 2022; Kryeziu et al , 2021; Santhosh, 2020). Thus, a highly built network relationship aids exporting entrepreneurs in gaining access to differentiated knowledge and distinctive resources which significantly increase market opportunities and competitive advantage and positively accelerate the pace, scope and degree of internationalisation (Barcelos et al , 2022; Santhosh, 2020). In the same vein, formal networking with an international agent and membership association is a source of information to enhance the international experience and competitiveness, to boost international activities (Boscor, 2015; Morais and Franco, 2018).…”
Section: Theoretical and Hypothesis Developmentmentioning
confidence: 99%