The role and importance of product in the marketing concept of bank

Veličković, Jelena; Đuričanin, Jasminka

doi:10.5937/bizinfo2002093v

Cited by 2 publications

(2 citation statements)

References 1 publication

Supporting

Mentioning

Contrasting

Order By: Relevance

“…The device layer is the data collection terminal; the network layer is used to ensure that the data collected by the terminal can be correctly stored in the back-end server center; and the application layer presents specific business applications and solutions to users. According to different application scenarios, it uses the corresponding equipment, network connection method, and application platform [10]. Among them, the equipment layer is the bottom layer of the data acquisition system, which collects environmental data from the outside through analog sensors.…”

Section: Product Design Methods In the Internet Of Things Eramentioning

confidence: 99%

See 1 more Smart Citation

Innovative Methods for the Integration of Marketing Concepts and Art Design in Product Design in the Era of Internet of Things

Wang

2022

Wireless Communications and Mobile Computing

View full text Add to dashboard Cite

Due to the popularity and rapid development of the Internet, it has profoundly affected people’s way of life, covering all aspects of people’s lives, and the communication methods and marketing concepts of all walks of life have also undergone great changes due to its influence. Internet technology simplifies and compresses the marketing process, making consumers sovereign, and the monopoly of traditional media is difficult to reproduce on the Internet. The development of the times has also affected people’s pursuit of “beauty,” and their willingness to consume for design has gradually increased. Based on this, this paper proposes a design method that integrates the marketing concept based on the product design concept and the art design. The Internet of Things is based on the development of the Internet, expands on the basis of the Internet, and extends to people’s daily life with physical devices. It is widely welcomed by various research fields at present. This paper studies the changes brought by the Internet, the integration and innovation of art design and marketing concepts in the Internet age, and the development advantages and changes of traditional product design in information dissemination. Based on this, this paper proposes a user-centered, user-participated design. The experimental results show that the user-participative design method based on the integration of marketing concepts and artistic design and the innovation of functions can be effectively improved by paying attention to user feedback, which can bring good user experience effects. The conversion rate of visits on each platform is above 40%, and it also has a “communication medium” with its own traffic, which can even become a “spiritual sustenance” for direction.

show abstract

Section: Product Design Methods In the Internet Of Things Eramentioning

confidence: 99%

“…Therefore, the two links of Figure 3 cannot be scheduled simultaneously [19]. The inequality (10) is to ensure that the same data packet can only be transmitted once by one node. Inequality ( 11) is to ensure that the node cannot accept data when it is in sleep state [20].…”

Section: Problem Descriptionmentioning

confidence: 99%

Innovative Methods for the Integration of Marketing Concepts and Art Design in Product Design in the Era of Internet of Things

Wang

2022

Wireless Communications and Mobile Computing

View full text Add to dashboard Cite

show abstract

The influence of distribution channels on the profitability of banks

Radojičić,

Jemović,

Stojanović

2023

Ekonomika preduzeća

View full text Add to dashboard Cite

The introduction of digital channels for the distribution of banking services has become a necessity in the conditions of growing digitization and changed customer requirements. Without denying the importance of other marketing mix instruments, banks are increasingly basing their strategic competitive advantage on digital distribution channels. This regularity is especially emphasized given the emergence of digital technology companies (fintech and bigtech) which, owing to the development of digital distribution channels, are gradually taking over numerous financial services from banks. Nevertheless, for certain forms of banking services, traditional distribution channels and personal contact with the banker remain indispensable. The aim of the paper is to examine the impact of the introduction of digital distribution channels on the profitability of banks. The analysis covers the banking sector of the European Union member states in the period 2015-2020. In order to examine the influence of distribution channels (number of branches, number of ATMs, number of POS terminals and number of internet banking users) on the profitability of banks, measured by the return on assets (ROA) and return on equity (ROE), panel regression is used. The results confirm the significant and positive impact of digital distribution channels on bank profitability.

show abstract

The role and importance of product in the marketing concept of bank

Cited by 2 publications

References 1 publication

Innovative Methods for the Integration of Marketing Concepts and Art Design in Product Design in the Era of Internet of Things

Innovative Methods for the Integration of Marketing Concepts and Art Design in Product Design in the Era of Internet of Things

The influence of distribution channels on the profitability of banks

Contact Info

Product

Resources

About