The Rise of the Rest: Hotbeds of Innovation in Emerging Markets

Petrick, Irene J.; Juntiwasarakij, Suwan

doi:10.5437/08956308x5404009

Cited by 28 publications

(15 citation statements)

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“…After the deregulation of the market, the firm implemented a number of innovative strategies to reduce the cost of its products while providing the essential functionalities to the consumers, who wanted value out of their products over additional features. Petrick and Juntiwasarakij [15] come to a similar conclusion after performing a case study on four industries-mobile banking, transportation, energy and natural resources, and health care-in different emerging markets. They claim that since consumers look for value, firms are forced to innovate by distilling their products and services down to the essence.…”

Section: Innovation In Emerging Marketsmentioning

confidence: 64%

“…With the research on innovation and firm performance in emerging markets showing positive results, the focus has shifted to identifying the factors that influence innovation. Some papers identify the taste of the consumers in the emerging markets as a key driver of innovation [15,16]. Others find that firm-level characteristics, such as external financing, foreign competition, manager education, and R&D (Research & Development), all increase innovation activities [17,18].…”

Section: Introductionmentioning

confidence: 99%

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The Gender Effect on a Firm’s Innovative Activities in the Emerging Economies

Shin

2019

Sustainability

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This study examines the impact of gender at three different positions in a firm’s hierarchy on innovative activities, looking at over 6474 firms in 30 emerging countries. We create a dummy variable for each of the six survey questions on product innovation, process innovation, organizational innovation, marketing innovation, and R&D (Research & Development) spending. Each dummy acts as a dependent variable in a separate logit regression, and the sum of the dummies acts as the dependent variable in another ordered logit regression. We use the female ownership percentage, female top management, and female majority in the workforce as test variables. We use the Heckman two-stage model to address endogeneity concerns with gender. We find that the female ownership percentage is generally positively related to individual innovation measures as well as the composite measure, while female top management is positively associated with marketing innovation only, and a female majority in the workforce is not significantly related to any measure. The results suggest that promoting innovation in emerging countries would involve governments encouraging further market participation by women and supporting female CEOs (Chief Executive Officers) to innovate, and firms fostering innovation among female workers.

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Section: Innovation In Emerging Marketsmentioning

confidence: 64%

Section: Introductionmentioning

confidence: 99%

The Gender Effect on a Firm’s Innovative Activities in the Emerging Economies

Shin

2019

Sustainability

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“…However it should be emphasised that beyond offering directions for practice, the main purpose of this study was to highlight a promising direction for future research that focuses on how firms in ETC's develop distinctive capabilities for low-cost innovation and examine the implications of external learning for radical low-cost innovation. Current literature is focused on demand as a key driver of low-cost Innovation (Herstatt & Tiwari, 2017;Petrick, & Juntiwasarakij, 2011;Radjou, et al, 2012) and some attempt to understand how firms overcome institutional constraints (Bhatti & Ventresca, 2013;Ernst, et al, 2015). The…”

Section: Discussionmentioning

confidence: 99%

“…Tiwari and Herstatt (2012) argue that despite the generally low customer sophistication in ETC's, innovator sophistication enables designing cost-effective, "good enough" solutions that can meet the needs and aspirations of consumers in a highly competitive market. Similarly, Petrick and Juntiwasarakij (2011) assert that the key to innovating in and for emerging markets is to understand the importance of scale, and to address local consumption patterns where utility is more valued than efficiency. They also stress that emerging countries are not just about the economics of low-cost labour arbitrage, but also possess a growing talent pool that is in tune with the realities of their locale.…”

Section: The Presence Of Lead Marketsmentioning

confidence: 99%

CHALLENGES IN MOVING FROM INCREMENTAL TO RADICAL LOW-COST INNOVATION IN EMERGING AND TRANSITION COUNTRIES: Institutional Perspectives Based on Rechargeable Battery Innovation in China and Point-of-Use Water Purification Innovation in India

Kunamaneni

2019

Int. J. Innov. Mgt.

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Low-cost innovation is increasingly becoming the focus of attention of both firms and policy makers in emerging and transition countries. Previous research has elaborated on the ‘market-based’ view of low-cost innovations captured under various terminologies such as ‘frugal’, ‘good-enough’, ‘resource-constrained’, etc. This study, however, demonstrates that low-cost innovation capabilities are profoundly influenced by the structuring of institutions, particularly the public-science system. The analysis in this paper is structured around innovation in rechargeable batteries in China and point-of-use water purification in India, drawing upon strategies at the Chinese firm BYD and Indian firm Tata, respectively. Both the cases illustrate that diffusion-oriented policies and weak university–industry links played a critical role in firms low-cost ‘incremental’ innovations. However, as regards ‘pre-competitive’ research conducted in the public-science system, with the potential for better performing ‘radical’ technologies at lower costs, the current structure of institutions and firms strategies does not encourage firms to appropriate value from them into innovative output. This has important implications for both firms and policy makers in scaling-up low-cost radical innovations.

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“…Of central importance to this book, the concept of frugal or 'reverse' innovation (Zedtwitz et al 2015) implies that lowresource settings characterised by stark resource constraints may stimulate relevant learning or knowledge mobilisation (Petrick and Juntiwasarakij 2011). In turn, this has put pressure on public healthcare systems to increase efficiency and reduce waste by adopting approaches used in private enterprise to promote 'lean healthcare'.…”

Section: Supporting Career Mobility In Resource Constrained Environmementioning

confidence: 99%