The Rise of Skywalker: The Critical Vehemence of Customer Loyalty  inside the E-commerce Platform

Mustafa, Muh. Yushar; Akbar, Abdi; Razak, Nurlaely; Angreyani, Andi Dewi; Abadi, Rahmat Riwayat; Nurjannah, Nurjannah

doi:10.9734/ajess/2023/v41i2893

Cited by 3 publications

(6 citation statements)

References 16 publications

(33 reference statements)

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“…Moreover, R-squared is the proportion of the variance in the dependent variable that is explained by the independent variables in a regression model. The coefficient of determination shows how correlated one dependent and one independent variable are [17,19,21]. The closer to 0.0, the less correlated the dependent value is.…”

Section: The Results Of Validity Reliability and R-square Testmentioning

confidence: 99%

“…Moreover, the population of this study came from SMEs that met the requirements to be used as a unit of analysis of the research population unit. For sampling techniques, this study will use non-random sampling techniques or non-probability sampling, which is a technique that is not based on the laws of probability so that it does not provide equal opportunities for every element or member of the population to be selected into a sample [6,[17][18][19]. The number of samples in this study was 130 SMEs that were active and officially registered with the Indonesian Ministry of Cooperatives.…”

Section: Research Location Period Population and Samplementioning

confidence: 99%

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The Phantom Menace: A Moderation Analysis of Gender on MSMEs’ Financial Literacy and Financial Performance

Angreyani,

Akbar,

Haeruddin

et al. 2023

ARJASS

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Micro, small, and medium enterprises or MSMEs in the Indonesian economy have a major role as the largest provider of employment, a means of community empowerment, a creator of new markets, a source of innovation, and their contribution to the balance of payments. Data from the Indonesian co-funding fintech association shows that around 46.6 million MSMEs in Indonesia cannot reach access to financial services or financial inclusion from banks and fintech due to lack of knowledge about financial literacy and inclusion. Therefore, knowledge about financial literacy and inclusion is very important for MSME actors, especially for their financial management which will have implications for the performance and sustainability of MSMEs. Meanwhile, the number of micro and small enterprises is dominated by women with home-based businesses, while in medium enterprises more dominated by men. With these findings, an issue that is hotly discussed in the literature is the issue of gender stereotypes that have implications for business management. In Indonesia, women are also shown to be more involved in private spaces while men are more involved in professional roles. However, findings from a number of studies also show that women's financial literacy levels tend to be lower than men. As a result, in the context of MSMEs in Indonesia, literature indicates that there are issues of financial literacy, gender differences, and constraints on access to financial services in MSME activities which then become something that is principled and important for MSMEs. Therefore, with the support of the above issues, this study then formulated a research objective, which was only found in the literature, namely the analysis of the effect of digital financial literacy and inclusion on the financial performance of MSMEs with gender as a moderation variable. The output of this research is expected to present information that makes a positive contribution both theoretically and managerially. In particular, contributions in providing detailed explanations and guidelines related to financial literacy, financial inclusion, financial performance, and gender issues for MSME actors. This research is also expected to provide recommendations for future research.

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Section: The Results Of Validity Reliability and R-square Testmentioning

confidence: 99%

Section: Research Location Period Population and Samplementioning

confidence: 99%

The Phantom Menace: A Moderation Analysis of Gender on MSMEs’ Financial Literacy and Financial Performance

Angreyani,

Akbar,

Haeruddin

et al. 2023

ARJASS

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“…Accordingly, this study implies that the variables and indicators of financial literacy, locus of control, as well as, financial management behavior of SMEs are valid, and can be used for the further statistical analysis. For the reliability test results, as suggested by Yushar et al [17], if Cronbach Alpha scores of variables are higher than 0.80, then the indicators as well as variables are reliable. This study variables' Cronbach Alpha scores are higher than 0.80, as such, this study implies that all variables in this study are reliable and can be used for further statistical measurements.…”

Section: The Results Of Validity Reliability and R-square Testmentioning

confidence: 99%

“…This study is a survey which adopted a comparative design, and in this study, the object of research compared is the influence of literacy and locus of control on the financial management behavior of SMEs from two cities in Indonesia, namely Makassar and Surabaya. Subsequently, in quantitative methods, this study uses survey methods where the goal is to obtain data from certain places that are natural (not artificial) through survey tools, for example questionnaires and structured interviews [17,18].…”

Section: Methodsmentioning

confidence: 99%

Casino Royale: A Comparative Analysis of Financial Literacy and Locus of Control on SMEs’ Financial Behavior

Meriam,

Angreyani,

Kurniawan

et al. 2023

SAJSSE

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Knowledge is considered as the vital factor for firms in improving their capability and stability of SMEs, especially a financial literacy knowledge. Based on the literature, this study finds that due to lack of finance literacy knowledge, most of firms in Indonesia are not able to survive inside the business world that is full of competition and the dynamics of changing within particular periods. Unfortunately, lack of financial literacy knowledge also ultimately affects firms in Indonesia, particularly their financial behavior at both the organizational and individual levels, as well a locus of control of SME owners in controlling their business’s financial management. However, effective and efficient financial management behavior based on financial literacy knowledge and locus of control skills that are proportional to the context of firms tends to be something that is often overlooked by business people. Thus, a lot of literature indicates that almost all SMEs in Indonesia do not have adequate business financial performance reports as a condition for obtaining business loans from financial institutions. Therefore, with the support of the above issues, this study then aims to conduct a comparative study, through the approach of quantitative research method, from two major cities in Indonesia to explore and identify how much financial literacy and locus of control influence financial management behavior in 130 firms, which are small and medium-sized enterprises as sample size of this study. The findings of this study theoretically discover that financial literacy affects firm’s financial management behavior in both major cities of Indonesia, which are Makassar and Surabaya. The findings of this study are also expected to contribute positively to the managerial aspects, especially in providing detailed explanations and guidelines related to financial literacy, locus of control, and financial management behavior for policy makers as well as business owners. A detail recommendation for future research is also explained in the particular section of this paper.

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“…For example, the study of Deliya [2] signifies that FMCG product is relied more on the importance of a packaging design, which is considered as a vehicle for branding within the competitive markets. Since early 90's, marketing science has developed its literature to the digitalization context and currently, from such development in the digitalization era, social media marketing has been one of the most interesting research areas for some scholars such as Zhang, Pan [3] or Yushar, Abdi [4] who find that the use of digital technology, e.g. electronic commerce, through internet helps people to expand the costumer's need on offered product or service and it also helps the organization to easily market its product or service online.…”

Section: Introductionmentioning

confidence: 99%

Celebrity Endorsement on Purchase Decision: The Mediation Analysis of Women’s Price Perception

Allo,

Brasit,

Hakim

et al. 2023

AJARR

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As one of the most interesting research topics recently, social media marketing reveals many new and/or advanced research variables, and one of such variables is an endorsement of social media celebrity. According to the literature, a celebrity endorsement is seen as a strategy of marketing, which involves through the use of a well-recognized person’s service, such as a celebrity in order to promote a brand of product and/or service. However, this study reveals that there are lack studies explain the role of celebrity endorsement on purchase decision in Asian research context. Following this phenomenon, this study then aims to apply a quantitative research method in order to reveal the role of celebrity endorsement on purchase decision. As a research novelty, this study also reveals that there are few studies explain the role of celebrity endorsement on purchase decision with the mediation role of price perception. With the sample size is 100 female respondents, as theoretical contribution, this study then finds that there is no significant moderation role of women’s price perception on the relationship between customer endorsement and purchase decision. As for managerial contribution, the findings of this study are considered to be important for business owners, who primarily promote and sell a cosmetic product, in crafting a proper social media marketing strategy that later helps to maximize and improve revenue.

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The Rise of Skywalker: The Critical Vehemence of Customer Loyalty inside the E-commerce Platform

Cited by 3 publications

References 16 publications

The Phantom Menace: A Moderation Analysis of Gender on MSMEs’ Financial Literacy and Financial Performance

The Phantom Menace: A Moderation Analysis of Gender on MSMEs’ Financial Literacy and Financial Performance

Casino Royale: A Comparative Analysis of Financial Literacy and Locus of Control on SMEs’ Financial Behavior

Celebrity Endorsement on Purchase Decision: The Mediation Analysis of Women’s Price Perception

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