The rise of enterprise 2.0

Bughin, Jacques

doi:10.1057/palgrave.dddmp.4350100

Cited by 75 publications

(28 citation statements)

References 5 publications

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“…Examples include podcasts, audiovideo files available and saveable via a PC or other media player (Bughin, 2008), and video-streaming and "content aggregator" applications such as RSS syndication technology.…”

Section: Social Media: a New Virtual Landscapementioning

confidence: 99%

Communicating Corporate Brands Through Social Media

Vernuccio

2014

International Journal of Business Communication

104

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The aim of this study is to identify and interpret the main emerging strategic approaches in communicating a corporate brand through social media (SM). A quantitative content analysis of the SM platforms of 60 major international corporate brands yielded data that were processed by hierarchical cluster analysis. The study identified four clusters, characterized by distinctive approaches in terms of interactivity and openness toward corporate brand building via SM. The findings highlighted that despite encouraging signs of effective use of SM for this purpose, the online corporate communication initiatives of more than a third of all companies are characterized as cautious. Corporate branding strategists are advised to adopt conversational forms of corporate communication, to expand the range of SM used and to involve a broad range of stakeholders in the dialogue. This study adds to the limited body of academic research into the use of SM as part of corporate communication and corporate brand-building strategy.

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Section: Social Media: a New Virtual Landscapementioning

confidence: 99%

Communicating Corporate Brands Through Social Media

Vernuccio

2014

International Journal of Business Communication

104

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“…Additionally, they provide the opportunity to track and coordinate team member's actions. By analyzing the emergence and the functionality of platforms around MMOGs, researchers can reveal practical implication for the usage and implementation of innovative ICT solutions in companies which can enhance efficiency in knowledge sharing and reduce cost at the same time [8].…”

Section: Discussionmentioning

confidence: 99%

Here Be (No More) Dragons: Pushing the Frontier of Research on Virtual Organizations and Teams

Assmann¹,

Drescher²,

Gallenkamp³

et al. 2010

2010 43rd Hawaii International Conference on System Sciences

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Massively Multiplayer Online Games (MMOG) offer new promising opportunities to research virtual organizations and teams. The characteristics of MMOGs allow researchers to obtain objective data from a large and multi-national population. Lasting over months or even years, MMOGs facilitate longitudinal studies and ensure a high involvement of participants. Moreover, collecting data from online surveys and game servers keeps the costs of MMOG studies low. In this paper, we show with two exemplary studies how research in MMOGs can utilize these opportunities to overcome some limitations of traditional research environments. Moreover, we discuss the role of MMOGs as the avant-garde of information and communication technology (ICT) usage and therefore argue that research in MMOGs can provide a glimpse into the future application of ICT in real life organizations.

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“…Bughin (2008) concluded that the main rationale of Web 2.0 adoption is to leverage new dimensions of collaborations.…”

Section: Theoretical Relation Between Mo and Web 20mentioning

confidence: 97%

Do market oriented firms adopt Web 2.0 technologies? An empirical study in hospitality firms

Lim

Saldaña

2011

Int Entrep Manag J

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Market Orientation (MO) has been of paramount importance for business performance, innovation, and marketing. It has called the attention of many researchers. Market orientation involves the generation of market intelligence, intelligence dissemination and responsiveness. Firms have been adopting different information technologies and the internet to generate and disseminate market intelligence. The Web 2.0 and its applications are being used by both customers and firms, and firms are adopting them to support different aspects of the organization. On the other hand, since users are generating enormous quantities of content on the internet it seems that a lot of market intelligence could be captured from the Web. Therefore, it was worth to ask if market oriented firms are adopting Web 2.0. This article studied the relationship between MO and the adoption of Web 2.0 technologies in the hospitality industry using a structural equation modeling approach and based on the findings the relation between MO and the adoption of Web 2.0 was confirmed. Finally conclusions and implications of the results are discussed and several lines of future research are suggested.

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The rise of enterprise 2.0

Cited by 75 publications

References 5 publications

Communicating Corporate Brands Through Social Media

Communicating Corporate Brands Through Social Media

Here Be (No More) Dragons: Pushing the Frontier of Research on Virtual Organizations and Teams

Do market oriented firms adopt Web 2.0 technologies? An empirical study in hospitality firms

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