The Rise and Fall of Collective Identity: Understanding Antecedents and Inhibitors of Social Identification in Distributed Teams

Abstract

The diverse backgrounds of distributed team members can pose unique challenges during decision-making processes. Notable of these is the gradual emergence of social identities, where individuals seek to form new social groupings within the temporal context of a project. However, our understanding of social identity within distributed teams remains nascent. Drawing on Social Identity Theory (SIT) and in-depth case study findings, we investigate the impact of social identity on decision-making in a distributed healthcare systems development team. Contrary to SIT, we see the dissolution of distinct social groupings and rise of individualism within the project. Based on our findings, we discover five inhibitors which can impede social identification in distributed teams: role ambiguity, absence of a collective vision, transfer of ownership, lack of shared history, and incompatible personalities. We extend SIT to include antecedents of collective identities (e.g. distinctiveness, prestige, salience of outgroup), as well as inhibitors which foster individualism.