The Right Tool for the Right Job: Identifying Relevant Touchpoints to Achieve Seamlessness in the Fashion Sector

Salvietti, Giada; Ieva, Marco

doi:10.1007/978-3-031-35589-9_7

Digital Transformation for Fashion and Luxury Brands 2024

DOI: 10.1007/978-3-031-35589-9_7

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The Right Tool for the Right Job: Identifying Relevant Touchpoints to Achieve Seamlessness in the Fashion Sector

Giada Salvietti,

Marco Ieva

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The Right Tool for the Right Job: Identifying Relevant Touchpoints to Achieve Seamlessness in the Fashion Sector

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References 44 publications

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