Abstract:IntroductionIn 2008, researchers at New York University’s Computational Neuroimaging Laboratory challenged our contemporary understanding of audience with an alternative approach to engaging some of the most essential questions regarding film consumption. The study itself used a functional magnetic resonance imaging (fMRI) scanner during the “free viewing of films” allowing researchers the opportunity to see which sections of the brain are activated during certain parts of the viewing (Hasson et al. 2). In an … Show more
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.