The Rhetoric of Food

Jacobsen, Eivind

doi:10.5040/9781350044906.ch-004

Cited by 13 publications

(5 citation statements)

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“…This power of metaphors to “paint pictures” (Jacobsen 2004) is perhaps the most consequential implication of using metaphors for SA. Beyond the common negative polarity, the depictions of corporations as “bullies,” “colonizers,” or “psychopaths” (Gopaldas 2014) highlight different aspects of an oppositional stance against firms and provide much-needed texture to a large-scale SA.…”

Section: Discussionmentioning

confidence: 99%

Metaphor-Enabled Marketplace Sentiment Analysis

Luri¹,

Schau²,

Ghosh³

2023

Journal of Marketing Research

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Textual data requires an analytical tradeoff between breadth and depth. Automated approaches locate patterns across large swaths of data points but sacrifice qualitative insight because they are not well equipped to deal with context-determined ways to express meaning like figurative language. To strengthen the power of Automated Text Analysis (ATA), researchers seek hybrid methodologies where computer-augmented analysis is combined with sociocultural researcher insights based on qualitative textual interpretation. This article demonstrates a new method, that the authors term Metaphor-Enabled Marketplace Sentiment Analysis (MEMSA). Building on existing ATA methodologies linking word lists to sentiments, MEMSA adds metaphors which associate words or phrases across domains. Using MEMSA, researchers can leverage the sentiment potential of these located metaphors and scale insights to the level of big textual data by employing a dictionary approach enhanced by one unique useful linguistic property of metaphors: their predictable structure in text (something is something else). This article shows that metaphors add associative detail to sentiments revealing the targets and sources of sentiments that underlie the associations. Understanding nuanced market sentiments allows marketers to identify sentiment-based trends embedded in market discourse toward better formulating, targeting, positioning, and communicating value propositions for products and services.

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Section: Discussionmentioning

confidence: 99%

Metaphor-Enabled Marketplace Sentiment Analysis

Luri¹,

Schau²,

Ghosh³

2023

Journal of Marketing Research

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“…This divide is produced, in part, by the commodification of food, which 'creates an abstract and disembodied notion of food' through standardisation, processing and global distribution. 58 Transforming food into a commodity is necessary for the functioning of the industrial food system, as disembedding food from its social, cultural, geographic and ecological aspects allows food to be vastly exchangeable and severely altered from its original state. 59 Commodification of food and the processes that have enabled it conceal the producers (and the production processes, maintains Campbell) 60 from consumers.…”

Section: Production and Consumptionmentioning

confidence: 99%

Exploring the ‘localisation’ dimension of food sovereignty

Robbins

2015

Third World Quarterly

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The 'localisation' narrative is at the heart of food sovereignty in theory and practice, in reaction to the 'distance' dimension in the dominant industrial food system. But while it is a central element in food sovereignty, it is under-theorised and largely unproblematised. Using the theoretical concepts of food regime analysis, uneven geographical development and metabolic rift, the author presents an exploratory discussion on the localisation dimension of food sovereignty, arguing that not all local food systems are a manifestation of food sovereignty nor do they all help build the alternative model that food sovereignty proposes. The paper differentiates local food systems by examining character, method and scale and illustrates how local food systems rarely meet the ideal type of either food sovereignty or the capitalist industrial model. In order to address five forms of distance inherent in the global industrial food system, localisation is a necessary but not sufficient condition for food sovereignty. A more comprehensive food sovereignty needs to be constructed and may still be constrained by the context of capitalism and mediated by the social movements whence it comes.

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Section: Food Sovereignty Deals With Distance Through Localisationmentioning

confidence: 99%