The Revitalization of “Aek Sipitu Dai” Batak Toba Folklore into Teaching Materials in English Subject for Junior High School

Sihombing, Desy Linda; Lubis, Bambang Nur Alamsyah; Simbolon, Analisa; Simamora, Fitri Pebrini

doi:10.30596/etlij.v2i1.5777

Cited by 1 publication

(1 citation statement)

References 2 publications

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“…Therefore the use of Storynomics is considered to be highly supportive of the introduction of cultural values of the areas, and adds value to promotion of tourism. This is supported by research conducted by Sihombing et al [39]. The results show that the story of the Sigale-Gale Statue can be used as teaching material in class, especially in English subject.…”

Section: The Sigale-gale Story As a Tourism Object In Samosir Islandsupporting

confidence: 72%

A Storytelling-Based Marketing Strategy Using the Sigale-Gale Storynomics as a Communication Tool for Promoting Toba Tourism

Parani¹,

Juliana²

2023

IJSDP

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Lake Toba is one of the super priority tourism destinations declared by the Indonesian government in 2021, intended to revitalize Indonesian tourism that was hit hard by the Covid-19 pandemic. However, a different strategy to promote Lake Toba and other tourism destinations in Indonesia is required, not only depending on natural beauty, but also by providing additional value, particularly by making use of local culture for marketing purposes. This study intends to analyze the utilization of the Sigale-gale storynomics based on storytelling for promoting Toba tourism. This study uses the qualitative approach, with the phenomenology method, because the Sigale-gale storynomics is tightly related to the stories and experiences of the surrounding public, particularly in understanding the meaning of Sigale-gale. The tale of Sigale-gale is closely entwined to Batak culture, especially regarding patriarchal family values and also the importance of the eldest son in the family. This is especially interesting to introduce this cultural value to tourists visiting Lake Toba. The findings from this study show that the use of the Sigale-gale storynomic through storytelling is interesting and can encourage Indonesian tourism. Storynomic packaging can create interesting story content, especially by paying attention to several important elements, namely: conflict, character, plot and message. Interesting storynomic story content supported by delivery through storytelling will be a different tourism marketing communication tool that is expected to encourage growth in the number of visiting tourists. However, the Sigale-gale tale needs also to be standardized into a single version, as there are various versions, with corresponding varied perceptions, among the Toba people.

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Section: The Sigale-gale Story As a Tourism Object In Samosir Islandsupporting

confidence: 72%

A Storytelling-Based Marketing Strategy Using the Sigale-Gale Storynomics as a Communication Tool for Promoting Toba Tourism

Parani¹,

Juliana²

2023

IJSDP

View full text Add to dashboard Cite

show abstract

The Revitalization of “Aek Sipitu Dai” Batak Toba Folklore into Teaching Materials in English Subject for Junior High School

Cited by 1 publication

References 2 publications

A Storytelling-Based Marketing Strategy Using the Sigale-Gale Storynomics as a Communication Tool for Promoting Toba Tourism

A Storytelling-Based Marketing Strategy Using the Sigale-Gale Storynomics as a Communication Tool for Promoting Toba Tourism

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