Abstract:The anchoring effect is very common in life is one of the heuristics. This article reviews the background and mechanism of the anchoring effect. The essay uses real-life applications and case studies to explore the effect of the anchoring effect, and concludes through case studies and real-life findings that the anchoring effect is robust, can make a good impact on some things and also is a very common marketing tool.
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.