The responsible business model canvas: designing and assessing a sustainable business modeling tool for students and start-up entrepreneurs
Matthias Pepin,
Maripier Tremblay,
Luc K. Audebrand
et al.
Abstract:Purpose
Business model (BM) canvases have been used in educational institutions and business incubators for over a decade to assist students and start-up entrepreneurs in developing their business projects. Given the urgency of tackling sustainability challenges, several tools have emerged to stimulate sustainable business modeling (SBM). However, these tools are often too complex for nonexperts in business modeling or sustainability, and thus insufficiently user-friendly for educational contexts. This study a… Show more
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