2016
DOI: 10.1177/1532708616672675
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The Responsibilized Consumer: Neoliberalism and English Higher Education Policy

Abstract: This article considers the function of higher education in England in the responsibilization of young people as consumers of a higher education “product.” The article elaborates a two-part theoretical framework that draws upon Gramsci and Foucault. This framework is then applied to analyze the 2011 White Paper, Students at the Heart of the System. This is examined as an example of technology of neoliberal governance that works at the creation and maintenance of a community of self-reliant consumer-citizens. Si… Show more

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Cited by 13 publications
(5 citation statements)
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“…Through these plans, employers will play a central role in ensuring education providers produce the labour-power to support productivity growth in their local area. This reduces education to a social good whose primary value lies in its economic utility to capital (Morrison, 2017; Rikowski, 2004). Given the multifaceted crises facing working-class communities today, the question is whether lifelong learning can reimagine its social purpose in the coming years?…”
Section: Discussionmentioning
confidence: 99%
“…Through these plans, employers will play a central role in ensuring education providers produce the labour-power to support productivity growth in their local area. This reduces education to a social good whose primary value lies in its economic utility to capital (Morrison, 2017; Rikowski, 2004). Given the multifaceted crises facing working-class communities today, the question is whether lifelong learning can reimagine its social purpose in the coming years?…”
Section: Discussionmentioning
confidence: 99%
“…Students are increasingly positioned as ‘commodity purchasers’ and lecturers as ‘information brokers’, whose role it is to package and present information efficiently (Tomlinson 2017 , p. 454). This has led to hypotheses that students are consumers of a HE ‘product’ (Morrison 2016 ), as opposed to a ‘process’ (Tomlinson 2017 ). When presented with the statement: ‘I think of my university education as a product I am purchasing’, 11.88% ( n = 12) respondents ‘agreed strongly’ and 47.52% ( n = 48) ‘agreed somewhat’.…”
Section: Findings and Discussionmentioning
confidence: 99%
“…Universities have been transformed to produce such highly individualised and competitive graduates who have become ‘entrepreneurial actors across all dimensions of their lives’ (Brown, 2003: 38). For instance, Morrison (2017: 197) states that university students are now ‘responsibilized consumers’, and Kelly et al (2017: 105) similarly argue that universities aim to produce students that correspond to ‘the engaged student ideal’.…”
Section: Neoliberalism and Inclusion: Conflicting Or Mutually Constitmentioning
confidence: 99%