“…For this purpose, the indicator values, obtained by means of the method of expert evaluation, were converted to the corresponding coefficients. Conversion of the indicators into coefficients was implemented in such a way that more beneficial indicators values, from the point of view of a consumer, had greater coefficient values (Vidayev, 2014). Then, by means of coefficients multiplication, the integral "significance coefficient", taking into account the contribution of all selected indicators at once, was obtained.…”