The Research on Marketing Strategies for Master Kongs New Products
Keya Lu
Abstract:Master Kong, which is the leading enterprise of instant food industries in China now is suffering from the loss of its potential profit. What caused these phenomena is the fierce competitions between the old and new brands in instant food industries. Although Master Kong can still dominate the main instant food market in China, it still needs to breakthrough its own bottleneck. In this research, new products are proposed which can also provide totally new ideas for the generation of instant food products. The … Show more
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