“The reputation premium”: does hospital ranking improvement lead to a higher healthcare spending?

Chen, Jinyang; Wang, Chaoqun

doi:10.1007/s10198-022-01511-4

Cited by 5 publications

(3 citation statements)

References 24 publications

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“…Transparency builds trust and credibility by demonstrating a commitment to accountability, integrity, and patient-centered care. Healthcare organizations should leverage various communication channels, including websites, social media, patient portals, and traditional media, to disseminate information and engage with stakeholders [56], [57]. Engaging with patients and soliciting their feedback is essential for reputation management in healthcare.…”

Section: 2mentioning

confidence: 99%

Healthcare Branding and Reputation Management Strategies for Organizational Success

Durmus Senyapar

2024

TSSJ

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This study searches into the critical aspect of branding and reputation management within the dynamic view of the healthcare industry. This research aims to provide actionable insights for healthcare organizations to navigate the complexities of building and maintaining a strong brand identity by comprehensively analyzing the multifaceted aspects of healthcare branding, including its foundational principles, strategies, challenges, and opportunities. The research problem centers on identifying gaps and challenges in current healthcare branding and reputation management practices, recognizing the pressing need for systematic examination within evolving patient expectations, competitive pressures, and regulatory environments. This study offers a nuanced understanding of these critical areas through a structured exploration of healthcare branding’s fundamental significance, strategies employed for reputation management, and identifying existing challenges and opportunities. Drawing upon Brand Equity Theory, which underscores the value of a brand beyond solid assets, the study explains the role of brand equity in shaping patient perceptions, organizational success, and overall health outcomes within the healthcare context. Furthermore, the research outlines future avenues for investigation, including the impact of emerging technologies, longitudinal assessments of branding initiatives, data-driven insights, ethical considerations, and collaborative co-creation strategies. This study aims to advance knowledge and practice in healthcare branding and reputation management by addressing these areas and empowering healthcare organizations to enhance patient experiences, organizational performance, and public health outcomes in an ever-evolving healthcare view.

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Section: 2mentioning

confidence: 99%

Healthcare Branding and Reputation Management Strategies for Organizational Success

Durmus Senyapar

2024

TSSJ

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“…If the reputation premium was captured by higherranked or rated facilities indeed [56,58,62], the welfare analysis could be more complex. Welfare improvement due to a price reduction in lower-ranked/rated facilities might be somewhat offset by increased healthcare price among higher-ranked/rated facilities [60], and hospital quality transparency tools may not have increased consumers' welfare.…”

Section: The Impact Of Quality Transparency On Healthcare Spending Ou...mentioning

confidence: 99%

“…Welfare improvement due to a price reduction in lower-ranked/rated facilities might be somewhat offset by increased healthcare price among higher-ranked/rated facilities [60], and hospital quality transparency tools may not have increased consumers' welfare. In this topic, the evidence is limited to the US, and it is vital to complement more evidence from other public-featured healthcare systems [19,62] and developing countries [62].…”

Section: The Impact Of Quality Transparency On Healthcare Spending Ou...mentioning

confidence: 99%

The impact of hospital price and quality transparency tools on healthcare spending: a systematic review

Chen

Miraldo

2022

Health Econ Rev

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Background Global spending on health was continuing to rise over the past 20 years. To reduce the growth rates, alleviate information asymmetry, and improve the efficiency of healthcare markets, global health systems have initiated price and quality transparency tools in the hospital industry in the last two decades. Objective The objective of this review is to synthesize whether, to what extent, and how hospital price and quality transparency tools affected 1) the price of healthcare procedures and services, 2) the payments of consumers, and 3) the premium of health insurance plans bonding with hospital networks. Methods A literature search of EMBASE, Web of Science, Econlit, Scopus, Pubmed, CINAHL, and PsychINFO was conducted, from inception to Oct 31, 2021. Reference lists and tracked citations of retrieved articles were hand-searched. Study characteristics were extracted, and included studies were scored through a risk of bias assessment framework. This systematic review was reported according to the PRISMA guidelines and registered in PROSPERO with registration No. CRD42022319070. Results Of 2157 records identified, 18 studies met the inclusion criteria. Near 40 percent of studies focused on hospital quality transparency tools, and more than 90 percent of studies were from the US. Hospital price transparency reduced the price of laboratory and imaging tests except for office-visit services. Hospital quality transparency declined the level or growth rates of healthcare spending, while it adversely and significantly raised the price of healthcare services and consumers’ payment in higher-ranked or rated facilities, which was referred to as the reputation premium in the healthcare industry. Hospital quality transparency not only leveraged private insurers bonding with a higher-rated hospital network to increase premiums, but also induced their anticipated pricing behaviors. Conclusion Hospital price and quality transparency was not effective as expected. Future research should explore the understudied consequences of hospital quality transparency programs, such as the reputation/rating premium and its policy intervention.

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The uneven distribution of medical resources for severe diseases in China: An analysis of the disparity in inter-city patient mobility

Wang,

Nie

2024

Applied Geography

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“The reputation premium”: does hospital ranking improvement lead to a higher healthcare spending?

Cited by 5 publications

References 24 publications

Healthcare Branding and Reputation Management Strategies for Organizational Success

Healthcare Branding and Reputation Management Strategies for Organizational Success

The impact of hospital price and quality transparency tools on healthcare spending: a systematic review

The uneven distribution of medical resources for severe diseases in China: An analysis of the disparity in inter-city patient mobility

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