“…Similarly, Aldecuaa et al (2017) identify strong links, facilitated by industry associations and associated with bonding capital (i.e., idea and resource sharing, social cohesion/loyalty) among wineries that historically served local markets in a region of Spain and weak links associated with bridging capital, stemming from the introduction of four new winery operators, who helped bridge the local network with external agents (i.e., distributors, caterers, sommeliers, specialized journalists, and potential trade partners), leading to a renaissance in the region. The authors recommend a balance of bonding and bridging capital.…”