“…According to legislation 1 these business entities have the responsibility to attain three main socio-economic objectives. They pertain to the decreasing of national unemployment through job-creation, the diminishing of national poverty through wealth-dissemination, and the boosting of the national economy through adding value to the national Gross Domestic Product (GDP) (South Africa, 1996).Despite the fact that South African SMMEs make up approximately 90% of all business entities operating in the country (Mouloungui, 2012), while simultaneously contributing up to 57% to the national GDP (Naidoo & Urban, 2010;Thabethe, 2013), national unemployment 2 and national poverty 3 have not improved over the past two decades since the formal recognition of SMMEs by national government (Biyase, 2009;Cant &Wiid, 2013;Moloi, 2013).The foregoing is placed in perspective when taking into account that more than 50% of South Africans live in poverty; making ends meet on ±R25.00 per day / ±R779.00 per month (Cole, 2015;Grant, 2015). Additional evidence to support this view is provided through the statistics presented in Table 1.…”