2004
DOI: 10.1108/08876040410536477
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The relative influence of organisational commitment and job satisfaction on service quality of customer‐contact employees in banking call centres

Abstract: An inter-disciplinary approach is adopted to provide a deeper understanding of the human resource-service quality relationship. The paper tests the relationships organisational commitment and job satisfaction have with service quality of customer-contact employees. Hypotheses are constructed by reviewing literature in the areas of human resource management and services marketing. A study comprising 342 employees was conducted in four telephone call centres of a major UK retail bank. Investigates how different … Show more

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Cited by 260 publications
(255 citation statements)
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References 68 publications
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“…(1991) instrument, which has five dimensions, including reliability, responsiveness, assurance, empathy, and tangibles. Scholars have advised that the ServQual instrument be contextualized to the investigative setting (Malhotra and Mukherjee 2004). Given our focus on the output quality of customer service work systems, we called each customer to evaluate his or her perception with regard to a specific service contact.…”
Section: Methodsmentioning
confidence: 99%
See 1 more Smart Citation
“…(1991) instrument, which has five dimensions, including reliability, responsiveness, assurance, empathy, and tangibles. Scholars have advised that the ServQual instrument be contextualized to the investigative setting (Malhotra and Mukherjee 2004). Given our focus on the output quality of customer service work systems, we called each customer to evaluate his or her perception with regard to a specific service contact.…”
Section: Methodsmentioning
confidence: 99%
“…In the context of customer service work systems, output quality is synonymous to service quality (Parasuraman et al 1991, Malhotra andMukherjee 2004). During service encounters, CSEs can sense if the customers are satisfied with service quality (Zeithaml and Bitner 2002); more favorable customer feedback about service quality indicates a greater capability of the customer service work system.…”
Section: Antecedents Of Extended Use: Quality Signalsmentioning
confidence: 99%
“…Several studies have demonstrated that organizational commitment, job satisfaction and quality of service are interrelated [24] [25]. Affective commitment was found to be more effective than the other two components in influencing the service quality of customer-contact employees.…”
Section: Affective Commitment Significancementioning
confidence: 98%
“…This may go some way to explain the lack of effect SN has on this group of subjects in the work environment. In addition, the call centre setting by its very nature makes the generalisation of results more difficult as they are renowned for high levels of 'employee churn' that makes the process of staff development and learning more difficult to embed (Malhotra and Mukherjee 2004;Schlesinger and Heskett (1991).…”
Section: Limitationsmentioning
confidence: 99%
“…The setting for our analysis is a call centre of a major insurance company. Throughout the 1990s call centres were developed into strategically significant distribution vehicles for financial services (Malhotra and Mukherjee 2004). Given this distribution strategy their staff now often come into contact with real and/or potential risk events in their very earliest stages and are likely to be among the very first employees within a financial services hierarchy to face the choice of reporting a risk or not.…”
mentioning
confidence: 99%