The Relationship of Experience, Satisfaction, and Trust of Y Generation Tourist Instagram Social Media Users to Tourism Destination Loyalty in Yogyakarta

Syamsu, Moch. Nur; Sasongko, Gatot; Rita, Maria Rio; Supramono, Supramono

doi:10.47577/tssj.v33i1.6775

Cited by 3 publications

(2 citation statements)

References 17 publications

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“…Thus, tourists who always seek online information via social media platforms will be more interested and opt for the destination that provides valuable information and photos online (Țuclea, et al, 2020); [97] [98] also maintained that social media have a significant link with the travel decision-making process and destination choice. In addition to the above, [99] recently observed that active engagement on social media platforms with tourists positively affects tourism destination decision-making.…”

Section: Tourism Destination Decision Makingmentioning

confidence: 93%

Social Media Impact on Tourism Destination Decision: Evidence from International Students in China

Agyapong¹,

Yuan²

2022

OJAppS

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Technological advancement has led to the adoption and usage of social media among businesses including tourism sector to disseminate information and communicate with customers more effectively. Due to the limitless capabilities that social media provides, it is gradually transforming diverse business ecosystems. This study seeks to assess at the impact of social media on tourism destination decision-making from foreign students in China context. From the background of Uses and Gratification theory, a quantitative research approach was used to achieve the sole of the present study. This study used an online questionnaire tool to obtain response, validated using a Partial Least Square and Structural Equation Modeling and SPSS statistical software to analyze 271 samples of foreign students in China. The findings of the study show that behavioral intentions have a positive and significant effect on tourism destination decision-making, and social media significant direct influence on tourism destination decision making. Furthermore, tourists' satisfaction can enhance tourism destination decisions when mediated by social media usage. The research findings would help tourism service providers to identify and select social media platforms as a marketing strategy for tourism competitiveness.

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Section: Tourism Destination Decision Makingmentioning

confidence: 93%

Social Media Impact on Tourism Destination Decision: Evidence from International Students in China

Agyapong¹,

Yuan²

2022

OJAppS

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“…Several investigations have been conducted to evaluate the increasing importance of digital marketing and its evolving strategies based on consumer preferences. Social media and websites are increasingly popular in marketing operations since they provide more personalized connections between consumers and vendors, strengthening the relationship and enhancing market involvement [13]. Online business marketing professionals create a content network on popular digital platforms like Facebook, Twitter, and Instagram, then switch to business-to-business social media platforms like LinkedIn to publish more specialized content [14].…”

Section: Digital Marketingmentioning

confidence: 99%

A Tourist-Based Framework for Developing Digital Marketing for Small and Medium-Sized Enterprises in the Tourism Sector in Saudi Arabia

Alnajim,

Fakieh

2023

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Social media has become an essential tool for travel planning, with tourists increasingly using it to research destinations, book accommodation, and make travel arrangements. However, little is known about how tourists use social media for travel planning and what factors influence their intentions to use social media for this purpose. This thesis aims to understand tourists’ intentions to use social media for travel planning. Specifically, it investigates the factors influencing tourists’ intentions to use social media for planning travel to Saudi Arabia. It develops a machine learning (ML) classification model to assist Saudi tourism SMEs in creating effective digital marketing strategies for social media platforms. A survey was conducted with 573 tourists interested in visiting Saudi Arabia, using the Design Science Research (DSR) approach. The findings support the tourist-based theoretical framework, showing that perceived usefulness (PU), perceived ease of use (PEOU), satisfaction (SAT), marketing-generated content (MGC), and user-generated content (UGC) significantly impact tourists’ intentions to use social media for travel planning. Tourists’ characteristics and visit characteristics influenced their intentions to use MGC but not UGC. The tourist-based ML classification model, developed using the LinearSVC algorithm, achieved an accuracy of 99% when evaluated using the K-Fold Cross-Validation (KF-CV) technique. The findings of this study have several implications for Saudi tourism SMEs. First, the results suggest that SMEs should focus on developing social media content that is perceived as useful, easy to use, and satisfying. Second, the findings suggest that SMEs should focus on using MGC in their social media marketing campaigns. Third, the results suggest that SMEs should tailor their social media marketing campaigns to the characteristics of their target tourists. This study contributes to the literature on tourism marketing and social media by providing a better understanding of how tourists use social media for travel planning. Saudi tourism SMEs can use the findings of this study to develop more effective digital marketing strategies for social media platforms.

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The Influence of Co-Creation and Subjective Norms on Customer Loyalty: Customer Satisfaction as a Mediator

Elgarhy

Abou-Shouk

2022

Journal of Quality Assurance in Hospitality & Tourism

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The Relationship of Experience, Satisfaction, and Trust of Y Generation Tourist Instagram Social Media Users to Tourism Destination Loyalty in Yogyakarta

Cited by 3 publications

References 17 publications

Social Media Impact on Tourism Destination Decision: Evidence from International Students in China

Social Media Impact on Tourism Destination Decision: Evidence from International Students in China

A Tourist-Based Framework for Developing Digital Marketing for Small and Medium-Sized Enterprises in the Tourism Sector in Saudi Arabia

The Influence of Co-Creation and Subjective Norms on Customer Loyalty: Customer Satisfaction as a Mediator

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