The Relationship of Consumer Perceived Value, Online Word-of-Mouth and Behavioral Intention in Mobile E-commerce

Yan, Bing; Mo, Yunyi

doi:10.21742/ijsbt.2020.8.1.03

Cited by 3 publications

(1 citation statement)

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“…Convenience: makes it easy to learn and use the service instead of removing the inconvenience of the means or methods that have been used in the past. According to a previous study, convenience was discovered to significantly influence the intention to accept electronic payment services [3,17,18]. Offline consumption is increasing when the efficiency and convenience of ordering products or services online are judged to require a direct experience of online consumption.…”

Section: Theoretical Background 21 Characteristics Of Payment Platfor...mentioning

confidence: 99%

Influence Characteristics of Electronic Payment Platform Service on User Behavior

Wang,

Kim

2024

Teh. glas. (Online)

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In recent years, mobile payment has gained widespread popularity and has become the main payment method for many consumers in China. With the increase in user scale and usage frequency, the scale of mobile payment transactions will continue to grow in the future. This study aimed at investigating the impact of electronic payment platform service characteristics on customer usage intentions in a user-centered study in China. This study made use of SPSS 22.0 handles basic statistics, while the statistical tool Smart PLS 3.0 handles hypothesis testing. A survey of 70 people who used electronic payment platforms was conducted. Results of the study revealed that between electronic payment platform service characteristics, convenience, security, reliability, and reactivity. The impact on customer usage intention and usage behavior is as follows: characteristics, convenience, security, reliability, and reactivity of electronic payment platform services. The results of the survey showed that users' attitudes towards usage and user behavior had a positive impact.

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Section: Theoretical Background 21 Characteristics Of Payment Platfor...mentioning

confidence: 99%

Influence Characteristics of Electronic Payment Platform Service on User Behavior

Wang,

Kim

2024

Teh. glas. (Online)

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Research on the Effect of Brand Virtual Influencers on Consumers’ Purchase Intention

2024

Celebrity, Social Media Influencers and Brand Performance

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The role of interactivity on customer engagement in mobile e-commerce applications

Utami¹,

Ekaputra

Japutra³

et al. 2021

International Journal of Market Research

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This research investigates the role of interactivity and service quality toward customer engagement (i.e., co-developing, influencing, augmenting, mobilizing) in the context of mobile e-commerce applications (apps). Based on a survey of 717 mobile e-commerce app users in Indonesia, the study utilizes a quantitative approach using Partial Least Squares-Structural Equation Modeling (PLS-SEM) to test the conceptual framework. The findings show that interactivity positively related to all forms of customer engagement behavior (i.e., co-developing, influencing, augmenting, mobilizing), and service quality moderates the relationships between interactivity on augmenting and mobilizing. This study offers a more detailed understanding of the role of interactivity and service quality in each dimension of customer engagement. As such, this study complements prior insights on value co-creation in a multi-stakeholder service system.

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The Relationship of Consumer Perceived Value, Online Word-of-Mouth and Behavioral Intention in Mobile E-commerce

Cited by 3 publications

References 0 publications

Influence Characteristics of Electronic Payment Platform Service on User Behavior

Influence Characteristics of Electronic Payment Platform Service on User Behavior

Research on the Effect of Brand Virtual Influencers on Consumers’ Purchase Intention

The role of interactivity on customer engagement in mobile e-commerce applications

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