The relationship between the strategic orientation and market orientation and their impact on Organizational Performance: A study of a sample of workers in the tourist town of Habbaniyah
Abstract:The study sought to explain the relationship between strategic orientation and market orientation and their impact on performance Organizational, so adopt search in which field Multi strategic orientation and market orientation as a variable explaining representatives (orientation aggressive, orientation analytical, orientation customers, orientation competitors), and performance Organizational as responsive variable and an outline of default to search reflects the nature of the impact between the strategic or… Show more
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