The relationship between the affective, behavioral, and cognitive components of attitude

Ostrom, Thomas M.

doi:10.1016/0022-1031(69)90003-1

Cited by 472 publications

(367 citation statements)

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“…Attitude is an important research topic in both advertisement and marketing as it is helpful in identifying consumer behavior in terms of brand as well as several studies were conducted in the field of social psychology (Mitchell and Olson,[20]; Eagly and Chaiken, [21]). Two dimensions of attitudes are popular: personal action tendencies relating to the brand and attitude toward the brand (Bagozzi and Richard, [22]; Ostrom and Thomas, [23]). …”

Section: Background Informationmentioning

confidence: 99%

Effect of Product-harm Crisis on Customer's Based Brand Equity: The Moderating Role of Attitude towards Brand

Bilal¹,

Idrees²

2017

aeb

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A company importance can be changed by product-harm crisis (PHC). There are so many cases of PHC where weak response of the company's has resulted in negative effect on brand equity. Still less research studies were conducted on the effect of product-harm crises. The objective of this research is to investigate (a) the effect of PHC on customer's based brand equity (BE) (b) the moderating role of attitude towards brand (ATB) between PHC and BE. The population of this study consists of nine universities of Peshawar district offering business programs. Two universities were purposively selected. A sample of 200 undergraduate business students has been selected. After reading self-designed newspaper article by sampled undergraduate business students, questionnaires were filled on five and seven points' likert-scales. To investigate the effect of PHC on BE, simple linear regression was used. In order to measure the before and after effect of stone -walling response of a company on the relationship between PHC and BE, Wilcoxon signed-rank test was used. Also moderating effect of ATB was measured through SPSS. The overall results demonstrated that relationship between PHC and BE is statistically significant and negative. Additionally, the inclusion of ATB as a moderator has lessened the negative effects of PHC on BE. The effect of PHC on BE before stonewalling response was less negative as compared to after.

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Section: Background Informationmentioning

confidence: 99%

Effect of Product-harm Crisis on Customer's Based Brand Equity: The Moderating Role of Attitude towards Brand

Bilal¹,

Idrees²

2017

aeb

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“…The late 1940 s saw the birth of a three-component model of attitude structure, also referred to as the tripartite model and refinement of this model continued throughout the 1950 s (Katz and Stotland, 1959) and 1960 s (Ostrom, 1969;Rosenberg and Hovland, 1960;Triandis, 1967). Smith (1947) was amongst the first to describe the components of the tripartite model in a study investigating attitudes towards Russia in 1947.…”

Section: Attitude Structure: the Unidimensional Model Vs The Tripartmentioning

confidence: 99%

“…In the early research, the three components/dimensions (henceforth, referred to as 'components' for consistency) were measured using separate scales with different response formats for each: For example, the use of a semantic differential for measurement of the cognitive component, the use of particular behaviours with a dichotomous response format for the behavioural component and a Likert response format for the affective component (indicating favourableunfavourable judgments). The use of different response formats for the attitude components in past research was due to the received view being that the three components are qualitatively different (i.e., dimensions) (Breckler, 1984;Breckler and Wiggings, 1989;Ostrom, 1969). In contrast, using the same Likert response format (favourable to unfavourable) for all three components would suggest that they are quantitatively different but not qualitatively different sources of information (because they can be measured on the same scale).…”

Section: Attitude Structure: the Unidimensional Model Vs The Tripartmentioning

confidence: 99%

“…In order to resolve the unidimensional versus tripartite model debate, Ostrom (1969) offered statistical support for the existence of three components of attitudes, as outlined in the tripartite model. Ostrom (1969) study used a multitrait-multimethod design (Campbell and Fiske, 1959) and therefore used multiple measures of the hypothesised constructs of affective, behavioural and cognitive information.…”

Section: Attitude Structure: the Unidimensional Model Vs The Tripartmentioning

confidence: 99%

“…Ostrom (1969) study used a multitrait-multimethod design (Campbell and Fiske, 1959) and therefore used multiple measures of the hypothesised constructs of affective, behavioural and cognitive information. Ostrom (1969) measured attitudes using equal-appearing intervals (Thurstone and Chave, 1929), summated rating scales (Likert, 1932), a scalogram analysis (Guttman, 1944) and a self-rating scale (Guilford, 1954).…”

Section: Attitude Structure: the Unidimensional Model Vs The Tripartmentioning

confidence: 99%

See 2 more Smart Citations

A New Look at Our Old Attitude Problem

Samra¹

2014

Journal of Social Sciences

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Across the disciplines, attitudes are commonly measured through the use of unidimensional scaling (e.g., Likert scaling). Given that the Likert measurement scale (multiple equivalent items regarding an attitudinal target from which a summated score is produced) and the Likert response format (positive to negative judgements) were developed over 80 years ago, this article questions whether Likert scaling is still optimal for attitude investigation. In this article, it is argued that the lack of resolution of the debate around the dimensionality of attitudes has encouraged a simplistic view of attitudes (assumed unidimensionality of both attitudes and attitudes responses) to predominate, without empirical justification for this view.

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When the survey question directs retrieval: Implications for assessing the cognitive and affective predictors of global evaluation

Ottati¹

1997

Eur. J. Soc. Psychol.

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Research suggests that individuals do not respond to survey questions on the basis of a single, fixed set of psychological considerations. To the contrary, they respond on the basis of whatever material happens to come to mind at the moment of answering. Furthermore, the particular material that comes to mind often depends upon the nature of the question and the manner in which it is posed. This has important implications when attempting to assess the independence of beliefs and emotions as predictors of global attitude judgments. When addressing this question, it is important to consider the extent to which any given measurement procedure specifically targets`emotionally relevant beliefs' in memory. Past research has failed to target this specific subset of beliefs. As a consequence, beliefs have failed to fully account for the relation between emotions and global attitude judgments. Completely different findings emerge when the researcher employs`decomposition' and emotionally cued recall' to enable respondents to generate`emotionally relevant beliefs'. Under these conditions, beliefs fully account for the relation between emotions and global attitude judgments. However, this only occurs when one defines and operationalizes emotionally relevant beliefs' at the individual level. The theoretical and methodological implications of these results are discussed.

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The relationship between the affective, behavioral, and cognitive components of attitude

Cited by 472 publications

References 13 publications

Effect of Product-harm Crisis on Customer's Based Brand Equity: The Moderating Role of Attitude towards Brand

Effect of Product-harm Crisis on Customer's Based Brand Equity: The Moderating Role of Attitude towards Brand

A New Look at Our Old Attitude Problem

When the survey question directs retrieval: Implications for assessing the cognitive and affective predictors of global evaluation

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