The relationship between technology adoption and strategy in business-to-business markets

Pires, Guilherme D.; Aisbett, Janet

doi:10.1016/s0019-8501(02)00237-7

Cited by 78 publications

(46 citation statements)

References 29 publications

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“…These advantages can be internal to the organisation, market-oriented or competitive (Pires and Aisbett, 2003). Internally, the adoption and use of EC by an organisation can lead to increased revenue and profits, growth, increased productivity, as well as increased flexibility and responsiveness.…”

Section: Level Of Ec Use and Ec Advantagesmentioning

confidence: 99%

“…Findings from these studies have shown that EC adoption and use by organisations can generate various advantages (Pflughoeft et al, 2003;Pires and Aisbett, 2003). EC usage has a significant impact on business performance Merono-Cerdan and Soto-Acosta, 2005;Ramamurthy and Premkumar, 1995;Shin, 2004;Yao et al, 2002;Wade et al, 2004;Zhu and Kraemer, 2005).…”

Section: Introductionmentioning

confidence: 99%

“…Although EC advantages and determinants of these advantages have been investigated by many researchers, many organisations are still unsure whether EC can deliver the expected benefits (Subramaniam and Shaw, 2002) because the literature presents managers an ambiguous and confused picture of the business value resulting from EC adoption (Pires and Aisbett, 2003). According to Tagliavini et al (2001), the lack of knowledge about EC advantages represents a major obstacle to the use of EC systems by smaller companies.…”

Section: Introductionmentioning

confidence: 99%

See 2 more Smart Citations

Achieving advantages from business-to-business electronic commerce: an empirical validation of an integrative framework

N’Da

Bergeron

Raymond

2008

IJEB

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Abstract:This study aims at contributing to a better understanding of business-to-business Electronic Commerce (EC) advantages and determinants of these advantages. A research model was empirically tested on a sample of 143 Canadian companies. Key findings indicate that the most important advantages of EC are increased productivity, increased quality of products and services, competitive advantage, and to a lesser extent, sales growth and increased revenues. Cost reductions were marginal. The main determinants of EC advantages include the type of EC use, and the internal and external integrations of EC applications. The strategic orientation of the firm and the organisational context exert only an indirect effect on EC advantages.

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Section: Level Of Ec Use and Ec Advantagesmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

See 1 more Smart Citation

Achieving advantages from business-to-business electronic commerce: an empirical validation of an integrative framework

N’Da

Bergeron

Raymond

2008

IJEB

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“…Most of the studies addressed competitive advantage (Pires and Aisbett, 2003;Mitchell and Wilson, 1998;Leeflang et al 2014), few were related to strategic management (Zahay and Griffin, 2004;2010), account management (Ojasalo, 2002) and branding (Brown et al 2011). Another popular research area was diffusion of innovation.…”

Section: Thematic Characteristicsmentioning

confidence: 99%

Services Marketing Within Business-to-Business Context: A Content Analysis of 1996 – 2014 Period

Biyik¹

2017

EJBM

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The aim of the study is to conduct a content analysis of services marketing within business-tobusiness context that were published between years 1996-2014. A qualitative approach was used and content analysis was conducted on 71 articles from 24 journals in this study. Firstly, thematic investigation was conducted, and then coding process was completed. According to the results of content analysis, top research topics are determined based on services marketing and business-to-business context. The findings of the study also showed the least studied topics and shed light on new research areas to the researchers in the field of services marketing and business-to-business.

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“…Furthermore, Teltscher (2002) based on data gathered from Forrester has predicted the revenues from EC to increase from US$657 billion in 2000 to US$12.8 trillion by 2006. From these two figures 80% of the EC revenue will be from B2B transactions (Pires and Aisbett, 2003). In Malaysia, one of the fastest growing economies of East Asia, the need to study e-commerce adoption and adoption facilitators and inhibitors in Non-business organisations is critical as it will help to create a more favourable environment for greater use of e-commerce as a tool for competitiveness, resilience and success in the global business environment.…”

Section: Introductionmentioning

confidence: 99%

Non-business E-Commerce in Malaysia: An Investigation of Key Adoption

Igau¹

2011

American Journal of Economics and Business Administration

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Problem statement: Non-business EC is a relatively new research niche in the general ecommerce stream. Application of e-commerce by profit oriented organization already become bread and butter but still limited applied in non-business sectors such as academic institutions (as in the present study), non-profit organizations, religious organizations and government agencies. Nowadays e-commerce becomes crucially essential in reducing their expenses and improving their operations. Therefore, application of this new innovation should enhance to no non-business sectors to be livelier. Understanding the key factors of facilitating and adopting the e-commerce in non-business are still need to enrich in particularly within Malaysian context. A field survey was conducted to determine key factors that facilitate the adoption of non-business EC in Malaysian Universities. Approach: One main focus of IT implementation research has been to determine why people accept or reject new technology. The current research will explore why Non-business institutions will accept or reject ecommerce. Since e-commerce adoption decision is a strategic one, a comprehensive list of potential facilitators and non-facilitators for the strategic use of information technology was derived from past research. Thus factors used as the basis for collecting data from 65 schools, centers and units from 5 public universities in Kota Kinabalu and Kuala Lumpur. These data were factor-analyzed to determine the key underlying dimensions of facilitators. On the basis of the resulting 5 dimensions namely, relative advantage, network orientation, information efficiency, innovativeness and competitiveness, regression analysis was done to determine the impact of the 5 dimensions on adoption. Results: They suggest that relative advantage, network orientation and information efficiency are the most important facilitators to the used of e-commerce in non-business sectors. Inhibitors were not estimated eventually, as there were no non-users among the respondents. Conclusion: The results implies the non-business sectors should look into advantages, network orientation and information efficiency as a strategic based for implementing e-commerce in more effective manner to achieve their goals.

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The relationship between technology adoption and strategy in business-to-business markets

Cited by 78 publications

References 29 publications

Achieving advantages from business-to-business electronic commerce: an empirical validation of an integrative framework

Achieving advantages from business-to-business electronic commerce: an empirical validation of an integrative framework

Services Marketing Within Business-to-Business Context: A Content Analysis of 1996 – 2014 Period

Non-business E-Commerce in Malaysia: An Investigation of Key Adoption

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