“…Men's sports traditionally receive greater resources, media attention, visibility, and legitimacy than women's sports (Benford, 2007;Butterworth, 2008). Hegemonic gendering of sports persists in a number of subtle ways, including the sexist naming of collegiate women's teams (Pelak, 2008), overly feminized representation in marketing practices (Buysse & Embser-Herbert, 2004), and unequal coverage by campus newspapers (Huffman, Tuggle, & Rosengard, 2004). The net result of such practices is the trivialization and marginalization of women in collegiate athletics (Pelak, 2008), while society deems men's sports as the norm (Meân & Kassing, 2008).…”