“…In contrast, little research has examined the ways in which 'truthvalue' may serve as an independent stimulus for behavior (see Grant, 1972) that is, how and when does 'truth' become associated with a particular behavior (DePaulo, Lindsay, Malone, Muhlenbruck, Charlton, and Cooper, 2003;Vrij, 2000). Understanding this topic has implications for theoretical aspects of psychology (e.g., Frith, 2003), and it has recently been addressed through the application of conditioning frameworks (e.g., Plumb, Stewart, Dahl, and Lundgren, 2009;Tomash and Reed, 2013b). There may, of course, be a number of 'naturally occurring' processes responsible for the generation of reactions to the truth value of a statementfor example, social processes and factors may be involved however, it is certainly been demonstrated that the past conditioning history of the individual does appear to play a role in this process (Tomash and Reed, 2013b).…”