1970
DOI: 10.33422/ijarme.v2i1.206
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The Relationship Between Product Quality and Brand Image with Willingness to Buy: A Study on Batik Lasem Consumer

Abstract: This research is important because there are still many batik craftsmen unconsciousness of the importance of product quality and brand image in influencing the possibility of consumers buying products (batik Lasem cloth). Batik Lasem is a traditional Indonesian cloth originating from the City of Lasem in Central Java, Indonesia. The purpose of this research is to empirically examine product quality concepts consisting of eight (8) dimensions (performance, reliability, features, suitability, durability, service… Show more

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