The Relationship Between Product Quality, Brand Image, Purchase Decision, and Repurchase Intention

Cuong, Dam Tri

doi:10.1007/978-3-030-82616-1_44

Cited by 14 publications

(13 citation statements)

References 23 publications

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“…Price or quality is an important factor affecting consumer perception and decision-making [102,103]. However, the contribution and value of BI to marketing should not be ignored [104,105]. For the brand to effectively carry out 4P, 4C or other marketing efforts [106], it must first pay sufficient attention to improving BI and take practical actions.…”

Section: Plos Onementioning

confidence: 99%

The impact of reusable tableware packaging combined with environmental propaganda on consumer behaviour in online retail

Chen

Wei

et al. 2022

PLoS ONE

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With the development of the takeaway industry, the demand for disposable cutlery is increasing, posing a heavy burden on the environment. Helping reusable tableware increase market share is important because it helps preserve the natural environment while making commercial gains. Given the additional cost to consumers of using reusable tableware in many settings, this article examines the impact of incorporating environmental propaganda into packaging design on consumer behaviour. The results show that the new packaging with high environmental propaganda satisfaction improves consumers’ brand loyalty, purchase intention and continuance intention. The packaging of low environmental propaganda satisfaction may have negative effects and should be used with caution.

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Section: Plos Onementioning

confidence: 99%

The impact of reusable tableware packaging combined with environmental propaganda on consumer behaviour in online retail

Chen

Wei

et al. 2022

PLoS ONE

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“…Online shopping has changed the retail landscape in recent years and offers several benefits to consumers, but consumers still have many concerns, especially in developing countries where online shopping research is limited (Nguyen, 2020a). Previous research shows that the more satisfied consumers are with the online shopping experience, the greater the likelihood of higher purchases and repeat purchases (Cuong, 2022). A satisfying online shopping experience can improve consumers' perceptions of the perceived risks and benefits associated with online shopping (Gulfraz et al, 2022).…”

Section: Literature Review 21 Online Shopping Experiencementioning

confidence: 99%

“…The sheer volume of sellers on social media demands a further understanding of the relationship between online shopping satisfaction and repurchase intent. In the context of online shopping, a customer tends to intend to return to a particular store if he is satisfied with a previous purchase from that store (Cuong, 2022). The satisfaction of online shopping is not only satisfied with the appropriate goods, but with the service, response and security of the goods until they reach the hands of consumers safely will also make customers will make repurchase intentions because the online shop visited is trusted.…”

Section: Repurchase Intentionmentioning

confidence: 99%

Analysis of the Relationship Between Online Shopping Experience, Service Quality and Online Shopping Satisfaction on Repurchase Intention in Tokopedia

Sekarsari,

Wakhidah

2024

AT-Tadbir j. ilm. manaj.

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This research examines the relationship between online shopping experience, service quality and online shopping satisfaction on repurchase intentions at Tokopedia. The type of research used is quantitative research using a consumer survey approach. The sampling technique used was purposive sampling. Data collection was carried out using a survey method via a Google form which was filled in by respondents. The research sample used was 210 respondents who had shopped at Tokopedia. In this research, the test used in statistical analysis is hypothesis testing with Smart PLS software. Based on the processing results, (1) online shopping experience has a significant effect on online shopping satisfaction; (2) service quality has a significant effect on online shopping satisfaction: and (3) online shopping satisfaction has a significant effect on repurchase intention.

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“…Information about factors affecting women's intention to try and consume functional foods is essential to attract their willingness. In the consumer behavior literature, it is known that product quality has a critical role in purchasing decisions (Cuong, 2022; Faritzal et al , 2021; Kusumaradya et al , 2021; Lestari and Safitri, 2022). Product quality increases purchase/repurchase intention (Cuong, 2022; Sun et al , 2022; Walia et al , 2020; Wang et al , 2020).…”

Section: Introductionmentioning

confidence: 99%

“…In the consumer behavior literature, it is known that product quality has a critical role in purchasing decisions (Cuong, 2022; Faritzal et al , 2021; Kusumaradya et al , 2021; Lestari and Safitri, 2022). Product quality increases purchase/repurchase intention (Cuong, 2022; Sun et al , 2022; Walia et al , 2020; Wang et al , 2020). Thus, to attract female consumers to consume functional food, it is crucial to ensure the quality of functional food products according to their perception.…”

Section: Introductionmentioning

confidence: 99%

The identification of expected functional food quality: female consumers' perspective

Sumaedi¹,

Bakti²,

Rakhmawati³

et al. 2023

BFJ

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PurposeThis study aimed to identify the quality consumers expect from functional food. This study investigated the quality dimensions and indicators female consumers expect in functional food.Design/methodology/approachThis study used a quantitative approach. Data were collected through a survey using a self-administered questionnaire from 149 women aged 17 years and over in the Greater Jakarta area. Data analysis consists of three stages: exploratory factor analysis (EFA), confirmatory factor analysis-structural equation modeling (CFA-SEM) and consumer expectation value analysis. Statistical Package for the Social Sciences (SPSS) and Lisrel software were used to assist the analysis.FindingsThe analysis results showed that women expect functional food products to fulfill the aspects of product presentation, product assurance, convenience, health benefits and safety and sensory characteristics. These five aspects are referred to as the expected quality dimensions. Twenty-one indicators can be used to measure the quality of functional food expected by women.Research limitations/implicationsOther researchers can use this study to understand functional food female consumers' behavior. Furthermore, functional food companies can utilize it to measure consumers' expectations of their products' quality and performance.Originality/valueThis research is believed to be the first study to identify the dimensions of functional food quality expected by female consumers. Most existing research on the perceived quality of functional food measures functional food quality based on performance and ignored the differences in expectations between men and women.

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The Relationship Between Product Quality, Brand Image, Purchase Decision, and Repurchase Intention

Cited by 14 publications

References 23 publications

The impact of reusable tableware packaging combined with environmental propaganda on consumer behaviour in online retail

The impact of reusable tableware packaging combined with environmental propaganda on consumer behaviour in online retail

Analysis of the Relationship Between Online Shopping Experience, Service Quality and Online Shopping Satisfaction on Repurchase Intention in Tokopedia

The identification of expected functional food quality: female consumers' perspective

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