The Relationship between Planning Strategies and Entrepreneurial Success for Start-Up Entrepreneurs in the Western Cape

Abstract

<jats:p> The total entrepreneurial activity rate in South Africa was 9.1% in 2011, compared with 8.9% in 2010, which is below the average for similar economies. This study examines the moderating impact of environmental difficulty on the relationship between planning strategies and entrepreneurial success. The authors carried out a cross-sectional interview-based study of 60 start-up entrepreneurs in the Western Cape in South Africa. The results show that environmental difficulty moderated the relationship of ‘opportunistic’ and ‘reactive’ strategies to entrepreneurial success. No moderation effects were found for environmental difficulty on the relationship between success and ‘complete planning’ and ‘critical point planning’ strategies. </jats:p>

Interpreting strategic issues: Effects of differentiation strategies and resource configurations on corporate entrepreneurship

“…Yet, low-cost leadership strategies may not be effective in uncertain and ambiguous changes. Volatile environmental changes often demand firms to incorporate innovative strategies to take advantage of the disequilibrium of strategies and the environment (Basardien et al, 2013). Differentiation emphasizes the importance of innovation of new product development and market responsiveness (Urban, 2010).…”