The relationship between legitimacy, reputation, sustainability and branding for companies and their supply chains

Czinkota, Michael R.; Kaufmann, Hans Ruediger; Basile, Gianpaolo

doi:10.1016/j.indmarman.2013.10.005

Cited by 167 publications

(132 citation statements)

References 77 publications

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“…To realize the business value of opportunities; experienced entrepreneurs tend to value commercial legitimacy greatly, deeming low commercial legitimacy a key factor that results in a difficult realization of the value of opportunities. This issue causes more experienced entrepreneurs to pay more attention to commercial legitimacy because a higher level of legitimacy assures a more intense spirit of innovation, and the more likely it is that an enterprise will gain a competitive advantage [58][59][60]. Especially, commercial legitimacy would be essential for green behavior to be of practical interest, as was proposed originally by the win-win strategy, and has not been shown empirically for various profit criteria [61][62][63].…”

Section: Legitimacymentioning

confidence: 99%

The Influence of Legitimacy on a Proactive Green Orientation and Green Performance: A Study Based on Transitional Economy Scenarios in China

Jiang

Gao

et al. 2016

Sustainability

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Abstract:With environmental pollution, climate change and resource scarcity being serious global issues, green entrepreneurship is increasingly seen as an approach to simultaneously address economic performance, environmental impact and social responsibility. As green entrepreneurship needs to consider both venture performance and social responsibility, it will be subject to legitimacy constraints at the system level. Whether these legitimacy constraints are favorable to green enterprise is not yet clear from current research. Especially for transition economies, the problem of whether proactive green enterprises facing legitimacy constraints under institutional uncertainty can achieve green performance requires further study. Thus, a theoretical model to determine the relationship between green proactiveness orientation (GPO), green performance, legitimacy, and transitional economics was proposed. Based on the data from 235 new Chinese green firms, the empirical results suggest that green startups launch with a green proactiveness orientation, which enables them to acquire a green performance advantage over their competitors. Improvements in green performance is also shown to be driven by the pressure from institutional legitimacy. Better green performance can be easily achieved if green startups have a higher level of legitimacy. However, against the background of transitional economies, the increase in institutional uncertainty will damage the promotion of political legitimacy and make the enterprises that are subject to political legitimacy constraints lose their green performance. Currently, political legitimacy is no longer an impetus. However, the increase in institutional uncertainty will strengthen the promotion of commercial legitimacy and cause green-oriented startups to pursue more commercial interests. Thus, to a certain extent, it will lead to market uncertainty. The conclusion of this study not only provides guidance for startups in different industries to develop green actions under the pressure of institutional constraints but also warns governments to improve policies and regulations quickly under different situations of institutional uncertainty.

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Section: Legitimacymentioning

confidence: 99%

The Influence of Legitimacy on a Proactive Green Orientation and Green Performance: A Study Based on Transitional Economy Scenarios in China

Jiang

Gao

et al. 2016

Sustainability

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“…These numbers could be growing, as in 2015 nearly 75% of millennials were reported to be interested in paying more for eco-friendly products [64]. Sustainable consumption is already driven by brands in many industrial sectors, for example, Fairtrade brands in the food and textile industry and Seventh Generation products in household and care products, and in general, brand reputation is one of the most significant selection criteria for consumers [65,66]. (Seventh Generation is an American brand and company that was established in 1988.…”

Section: Sustainable Consumption Driven By Consumers' Brand Experiencesmentioning

confidence: 99%

Eco-Friendly Brands to Drive Sustainable Development: Replication and Extension of the Brand Experience Scale in a Cross-National Context

2017

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Abstract:The purpose of this study is to explore how consumers perceive eco-friendliness in their brand experiences and how this can be measured cross-nationally. This is a replication-extension study based on an existing brand experience scale. Data were collected in India and Finland from smartphone users (N = 1008). The fitness of the brand experience model is validated cross-nationally with structural equation modeling. The empirical data consisting of consumers' responses on the Apple, Samsung, and Nokia brands confirm that there is a unique dimension of eco-friendliness in the general brand experiences of consumers, and it is generalizable cross-nationally in India and Finland. The study presents a consumer-focused measure of sustainable development that could be used to track how consumers perceive the eco-friendliness of brands. The paper links consumer experiences that guide sustainable consumption behavior to the macro-level management of sustainable development. This paper extends previous research on brand experience measurement by testing cross-nationally a scale including a dimension for measuring eco-friendliness. The brand experience measurement scale could aid companies in tracking the success of their sustainable development initiatives on the brand level.

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“…For example, Zorzini et al (2015) consider the social dimension alone and in their review of the literature indicate that this includes factors affecting worker rights and safety throughout the supply chain. In contrast, local sourcing is an example of a practice that has been argued by authors such as Oglethorpe & Heron (2013) and Czinkota et al (2014) to address all three dimensions of sustainability, as it can: address environmental issues by reducing food miles; address social issues by providing employment for the local community; and address economic issues by retaining revenues within the region. This paper adopts a broad view of SSCM, as defined by Carter & Rogers (2008) 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 58 59 60 y C h a i n M a n a g e m e n t : a n I n t e r n a t i o n a l J o u 3 above and seeks to understand how institutional theory can aid in the implementation of a variety of types of SSCM practices.…”

Section: Introductionmentioning

confidence: 99%

Institutional complexity and sustainable supply chain management practices

Sayed

Hendry

Bell

2017

SCM

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Structured AbstractPurpose: To empirically investigate the impact of: institutional pressures; institutional logics; and institutional complexity; on Sustainable Supply Chain Management (SSCM) practices across mixed public and private sector supply chains.Design/methodology/approach: Multi-case study data was collected from three tiers of food and catering supply chains: the customer/consumer tier; focal public sector UK Universities; and private sector suppliers / contractors. Findings:The findings indicate that: normative and mimetic pressures are more prevalent in focal Universities, compared to suppliers; there is typically no single dominant logic across these supply chains; and the multiplicity of institutional logics (e.g., sustainability logic versus financial logic) increases institutional complexity. Therefore, in the atypical case of homogeneity in terms of institutional pressures and logics, e.g. with a dominant sustainability logic throughout the supply chain, radical change in SSCM practices is facilitated. In contrast, in the more typical case when there is heterogeneity, with competing logics at different supply chain tiers, this limits SSCM to more incremental changes in practices. Research limitations/implications:This study is limited to three tiers of the food and catering supply chains of UK Universities. Practical implications:To aid in the successful implementation of SSCM, this study suggests a need for managers to develop an initial understanding of the prevailing institutional logics and pressures at different tiers of the supply chain. Social implications:A number of the SSCM practices studied address social sustainability. Originality/value:No previous studies have empirically investigated the impact of institutional complexity in the context of SSCM practices across supply chains, involving both mixed public and private sector organisations.

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The relationship between legitimacy, reputation, sustainability and branding for companies and their supply chains

Cited by 167 publications

References 77 publications

The Influence of Legitimacy on a Proactive Green Orientation and Green Performance: A Study Based on Transitional Economy Scenarios in China

The Influence of Legitimacy on a Proactive Green Orientation and Green Performance: A Study Based on Transitional Economy Scenarios in China

Eco-Friendly Brands to Drive Sustainable Development: Replication and Extension of the Brand Experience Scale in a Cross-National Context

Institutional complexity and sustainable supply chain management practices

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