The relationship between Internet of things and search engine optimization in Jordanian Tele-communication Companies: The mediating role of user behavior

Abstract

This research paper aims to investigate the effect of Internet of Things (IoT) on Search Engine Optimization (SEO) by considering the mediating role of user behavior on this effect. A conceptual research model was developed in accordance with the UTAUT and based on a thorough analysis of extant research. A self-handled questionnaire survey was administered to a purposely selected sample of employees working in telecommunications companies in Jordan. A dataset of 131 usable questionnaires were subjected to data analysis using SmartPLS 3.0. The main findings showed that IoT affected SEO and user behavior. User behavior was also found to be significantly predicted by IoT and to mediate its effect on SEO. The results revealed the significance of SEO as an emerging effective electronic marketing tool in encouraging consumers' adoption of new technologies. The paper ends with a discussion of findings, conclusions, and areas for future research.

Empirical evaluation of ethical practices and digitalization of agricultural system with the mediation of user behavior: A case study of Pakistan

“…Users in our study are all those persons who are currently using digital farming technologies, and we tested their behavior to ethical practices (such as knowledge-sharing methods, fairness in providing loans, respect for others, honesty, loyalty in professionalism, responsibility, and accountability of agricultural departments, institutions, and the government). The items of user behavior have been adopted from the study of Nusairat et al (2021), with four items measured on a scale. Sample elements for 'user behavior' are 'I am pleased with the assistance of the agricultural department in the use of farming technology and 'Agricultural institution personnel are loyal, honest, and competent in knowledge sharing about the use of farming technology.…”

Influence of Social Media Marketing in Development of Customer Trust and Satisfaction through the Moderating Role of Electronic Word of Mouth

“…Compared to the purchaser's objectives, the apparent product performance or service determines customer satisfaction (Halimi et al, 2021). Customer satisfaction and longevity are significantly influenced by consumers' prior experience with the brand or provider, as well as their amount of contentment (Nusairat et al, 2021). Consumers had confident requirements for the goods and services they bought.…”

Do E-Service Quality and Digital Content Moderate the Relationship between Website Design and the Intention to visit the Museum?

“…Content refers to the information available on a webpage, whilst, structure refers to the layout of the information for instance hierarchical layout, network design, and so on. Interaction can be understood as the way users can navigate the webpage's (Park & Kim, 2000;Nusairat et al, 2021;Alnaser et al, 2020), whilst, presentation is related to the appearance of a website from an emotional perspective, for instance, the use of visual aids. The architecture viewpoint is adopted in this study because it focuses on the aspects associated with system implementation.…”

“…Thus, its presentation which is to be disseminated across the Internet must be attractive to provide a comprehensible content that would easily reach out to the target audience. The effectiveness of online content marketing is greater compared to traditional advertisements (Milhinhos, 2015;Alghasawneh et al, 2021;Nusairat et al, 2021). Martin et al (2015) highlighted that content marketing must be open and honest to foster trust among people.…”