“…Drawing on previous motivation (e.g., Fishbein & Stasson, 1990;Hurtz & Williams, 2009;Singer, 1991;Tubbs & Ekeberg, 1991) and leadership theories (e.g., Ashforth, 2001;Charan et al, 2001;Ibarra et al, 2010;Lord & Hall, 2005), we propose that self-exemplar role comparisons are mainly performed with the identity verification purpose of assessing personal adjustment with the leadership role in terms of skills and behaviors (i.e., manifest self-concept dimensions), and they serve to gain confidence in feeling capable of succeeding in the leadership role (i.e., the "I can" component of motivation). In contrast, self-prototypical role comparisons are used with the identity verification purpose of assessing the individual match to the leadership role in terms of values, meanings or ideologies (i.e., deep self-concept dimensions), and they serve to evaluate the extent to which leadership activities are attractive, self-relevant and fuel authentic feelings (i.e., the "I like" component of motivation).…”