“…As a result, researchers have been able to identify mental illness stereotype endorsement as an important barrier to seeking help. For example, greater stereotype endorsement has been linked with more negative attitudes towards seeking treatment, lesser likelihood of perceiving a need for professional help when suffering from a mental illness, less likelihood of seeking treatment, and poorer treatment adherence (Leaf, Bruce, Tischler, & Holzer, 1987;Brown et al, 2010;Fung, Tsang, & Corrigan, 2008;Loya, Reddy, & Hinshaw, 2010;Coppens et al, 2013;Cooper, Corrigan, & Watson, 2003;Penn et al,. 2005; Eisenburg, Downs, Golberstein, & Zivin, 2009;Schomerus et al, 2012;Griffiths, Crips, Jorm, & Christensen, 2011;Raue & Sirey, 2011).…”