2018
DOI: 10.2478/sues-2018-0016
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The Relationship between Culture and Strategy – A Managerial Perspective Approach

Abstract: Culture is a concept with different meanings, which is in close contact with the business world as well. Its influence on managerial activities within current organizations cannot be questioned, especially in the existing political, economic and social context. Nowadays, one of the specific ways of formulating and implementing strategies at the level of companies is related to the change of organizational culture. This paper aims to highlight, from a managerial perspective, the way in which the existing strate… Show more

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Cited by 3 publications
(3 citation statements)
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“…Geert Hofstede, a recognized cultural authority, insisted on the need to take cultural dimensions into account in making and implementation of a strategy (Hofstede, Neuijen, Ohayv & Sanders,1990). This statement remains relevant for our time (Isac & Remes, 2018). Yarbrough et al (2010) asserted that the OC, introducing innovations, welcoming risk and entrepreneurship is very important for the successful implementation of strategies.…”
Section: The Oc Connection With the Strategymentioning
confidence: 96%
See 1 more Smart Citation
“…Geert Hofstede, a recognized cultural authority, insisted on the need to take cultural dimensions into account in making and implementation of a strategy (Hofstede, Neuijen, Ohayv & Sanders,1990). This statement remains relevant for our time (Isac & Remes, 2018). Yarbrough et al (2010) asserted that the OC, introducing innovations, welcoming risk and entrepreneurship is very important for the successful implementation of strategies.…”
Section: The Oc Connection With the Strategymentioning
confidence: 96%
“…During the development (mentioned above) culture determines the features of the formulation and interpretation of strategies; In the process of incarnation, legitimization takes place directly. When implementation takes place in accordance with values and norms, the implemented strategy strengthens the built culture and vice versa (Janićijević, 2011; Isac & Remes, 2018).…”
Section: The Oc Connection With the Strategymentioning
confidence: 99%
“…Rose (2017) upholds that culture refers to the beliefs, norms, values, and the totality of social heritage, which people in the same geographical location share. In the view of Isac and Remes (2018), culture epitomises a powerful force, shaping people's attitudes, characters and actions, thus affecting individuals' willingness to engage in a venture. Culture can also represent "a common mental machine" which serves as a source and representation of group differentiation and diversity (Gill, 2013).…”
Section: Introductionmentioning
confidence: 99%