The Relationship between Corporate Social Responsibility and Employer Attractiveness in Egypt: The Moderating Effect of the Individual’s Income

Abstract

Corporate social responsibility activities can generate many forms of competitive advantage. Employer attractiveness, among others, is one them. Simultaneously, the global talent shortage and the national labor market dynamics render talent attraction a big challenge for organizations in Egypt. The relationship between corporate social responsibility and employer attractiveness was neither tested in Egypt, nor moderated by the individual's income. The main motivation behind this study is to close these gaps. For this purpose, the conceptual framework proposes that there is a positive relationship between corporate social responsibility and employer attractiveness, and that this relationship is moderated by the individual's income. The study was conducted at a private university in Cairo. Masters of business administration students were surveyed using non-probability convenience sampling. Data were analyzed using one-way and two-way Analysis of Variance. Findings indicate that there is a strong positive relationship between socially responsible organizations and their attractiveness as employers. Supporting Carroll's 1979 framework of the relative importance of corporate social responsibility dimensions, the economic responsibility has the highest effect on employer attractiveness, followed by the legal responsibility, and then the discretionary one. Results also show that the individual's income does not moderate the relationship. These findings act as a valuable guide for human resources practitioners on how to develop an effective employer branding strategy.

أثر جودة هیکل الرقابة الداخلیة على الأداء المالی للشرکات "دراسة تطبیقیة علی الشرکات المقیدة فى البورصة المصریة" (باللغة الإنجلیزیة)

“…Njeri (2014) added that the periodic and continuous assessment of the internal control structure to make sure that it is working as intended is important to timely correct any weaknesses of the internal control and avoid their reoccurrence in the future, thus monitoring positively affects the financial performance (Njeri, 2014). This agrees with many previous studies such as Ibrahim et. al., (2017), Mwangi and Muturi (2018), Muraleetharan (2011) and Etengu and Amony (2016) that concluded that monitoring has a positive and significant impact on the financial performance.…”

“…Egyptian companies need to focus on tools to improve their financial performance to solve the current financial difficulties they face (Mohamed, 2020;Ibrahim, 2017). However, many companies in Egypt are suffering critical financial problems due to the severe inflation, financial and economic circumstances (Mohamed,2020;Ibrahim, 2017).…”

“…Egyptian companies need to focus on tools to improve their financial performance to solve the current financial difficulties they face (Mohamed, 2020;Ibrahim, 2017). However, many companies in Egypt are suffering critical financial problems due to the severe inflation, financial and economic circumstances (Mohamed,2020;Ibrahim, 2017). This situation increases the likelihood of risks, errors, fraud, corruption, waste, misuse of firm's assets, meanwhile it decreases the efficiency and effectiveness of their operations, the reliability of financial reporting and the compliance with applicable laws and regulations (Njeri, 2014).…”

“…All these problems need an effective internal control structure to be applied so that the organizations can improve their financial performance. On the other hand, the financial problems faced by the Egyptian managers nowadays demotivate them from applying and implementing an effective internal control structure as implementation costs the organization a lot of resources such as time, effort, personnel and money (Mohamed,2020;Ibrahim, 2017) mean a while, the internal audit practices in Egypt which bear the responsibility to assess the effectiveness of the internal control structure are still not mature (El-said, 2015, Ebaid, 2011.…”

Attributes of Uniformed Services as Employers on the Polish Labour Market – The Perspective of the Generation Z

“…This image is created as a result of cognitive and affective evaluation shaped through the prism of knowledge, feelings, previous experiences or opinions of other entities (labour market participants) heard in whole or in part (Ibrahim, 2017 The image of an organisation translates into attitudes towards the organisation, while on the other hand, the analysis of attitudes enables the identification of the image. An attitude is defined as: a permanent system of positive or negative assessments, emotional feelings and pro or contra-tendencies to act in relation to a certain social object (Soborski, 1987, pp.…”