The relationship between color–object associations and color preference: Further investigation of ecological valence theory

Taylor, Chloe; Franklin, Anna

doi:10.3758/s13423-012-0222-1

Cited by 51 publications

(79 citation statements)

References 11 publications

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“…1c), with no estimated free parameters. Taylor and Franklin (2012) replicated these findings using a subset of the colors in a group of British participants, for whom the WAVEs explained 66 % of the variance (r = .81).…”

Section: Testing the Evt For Individual Differences In Color Preferencessupporting

confidence: 65%

“…This correlation was unreliably negative (r = -.10), which supports the possibility that the predictive power of I-WAVEs for color preference depends on the number of objects on which it is based. Taylor and Franklin (2012) reported that, on average, participants preferred colors that were associated with fewer objects: r = -.76 in their British data and r = -.66 in Palmer and Schloss's (2010) US data. The reason for this negative relation was unclear, but Taylor and Franklin suggested that it could be due to fluency (i.e., colors with fewer associates are easier to process and are thereby preferred) and/or to attention (i.e., disliked colors draw more attention and thereby elicit more object associations within the allotted time).…”

Section: Idiosyncratic Color-object Associations and I-wavesmentioning

confidence: 99%

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Ecological influences on individual differences in color preference

Schloss

Hawthorne-Madell

Palmer

2015

Atten Percept Psychophys

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How can the large, systematic differences that exist between individuals' color preferences be explained? The ecological valence theory (Palmer & Schloss, Proceedings of the National Academy of Sciences 107:8877-8882, 2010) posits that an individual's preference for each particular color is determined largely by his or her preferences for all correspondingly colored objects. Therefore, individuals should differ in their color preferences to the extent that they have different preferences for the same color-associated objects or that they experience different objects. Supporting this prediction, we found that individuals' color preferences were predicted better by their own preferences for correspondingly colored objects than by other peoples' preferences for the same objects. Moreover, the fit between color preferences and affect toward the colored objects was reliably improved when people's own idiosyncratic color-object associations were included in addition to a standard set of color-object associations. These and related results provide evidence that individual differences in color preferences are reliably influenced by people's personal experiences with colored objects in their environment.

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Section: Testing the Evt For Individual Differences In Color Preferencessupporting

confidence: 65%

Section: Idiosyncratic Color-object Associations and I-wavesmentioning

confidence: 99%

Ecological influences on individual differences in color preference

Schloss

Hawthorne-Madell

Palmer

2015

Atten Percept Psychophys

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“…1 shows color-preference curves (preference plotted as a function of hue). The pattern of preferences for native Spanish normal trichromats in the current study is highly similar to those of normal trichromats from the United States (18) and the United Kingdom (20): Trichromats have the lowest preference for some yellowish-greenish hues, and preference rises steadily with increasing greenness, with a maximum around blue ( Fig. 1 male and female).…”

Section: Resultsmentioning

confidence: 56%

“…Decades of color research have indicated a systematic pattern of preference in trichromats: Blue hues are commonly preferred, and yellow-green hues are commonly disliked (18)(19)(20). This pattern has been so systematic across studies that some have claimed it is universal, although others have pointed out that cross-cultural differences in color preference can be found also (21).…”

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Color preference in red–green dichromats

Álvaro

Moreira

Lillo

et al. 2015

Proc. Natl. Acad. Sci. U.S.A.

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Around 2% of males have red-green dichromacy, which is a genetic disorder of color vision where one type of cone photoreceptor is missing. Here we investigate the color preferences of dichromats. We aim (i) to establish whether the systematic and reliable color preferences of normal trichromatic observers (e.g., preference maximum at blue, minimum at yellow-green) are affected by dichromacy and (ii) to test theories of color preference with a dichromatic sample. Dichromat and normal trichromat observers named and rated how much they liked saturated, light, dark, and focal colors twice. Trichromats had the expected pattern of preference. Dichromats had a reliable pattern of preference that was different to trichromats, with a preference maximum rather than minimum at yellow and a much weaker preference for blue than trichromats. Color preference was more affected in observers who lacked the cone type sensitive to long wavelengths (protanopes) than in those who lacked the cone type sensitive to medium wavelengths (deuteranopes). Trichromats' preferences were summarized effectively in terms of cone-contrast between color and background, and yellow-blue cone-contrast could account for dichromats' pattern of preference, with some evidence for residual red-green activity in deuteranopes' preference. Dichromats' color naming also could account for their color preferences, with colors named more accurately and quickly being more preferred. This relationship between color naming and preference also was present for trichromat males but not females. Overall, the findings provide novel evidence on how dichromats experience color, advance the understanding of why humans like some colors more than others, and have implications for general theories of aesthetics.dichromacy | aesthetic preference | color vision | color naming I ndividuals vary in their perceptual experience of the world, and sometimes this variation is caused by genetic differences (1-4). Dichromacy is a form of color-vision deficiency affecting about 2% of human males in which only two of the three types of retinal cone photoreceptors are functional because of genetic factors (1, 2). Protanopes, deuteranopes, and tritanopes lack cone photoreceptors sensitive to long (L), medium (M), and short (S) wavelengths, respectively. Accordingly, dichromats' color discrimination is poorer, and their spectral sensitivity is slightly shifted to longer wavelengths (deuteranopes) or is moderately shifted to shorter wavelengths (protanopes) compared with that of normal trichromats (common observers; see table 3.6 in ref. 5).In normal trichromats, cone responses are the input signals for two chromatic cone opponent mechanisms, red-green and yellowblue, based on L−M and S−(L+M) cone responses, respectively, and one achromatic mechanism, mainly based on L+M responses (1). Traditionally it has been considered that protanopes and deuteranopes lack functionality in the red-green mechanism, because this opponent mechanism is based on the comparison of L and M cone responses, and one...

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Affective association with and preference for flexible brace colors in older adults with spinal deformities

Chung

Yip

Yick

et al. 2021

Color Research & Application

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Patients with adult spinal deformities, often suffer from the physical shortcomings of rigid braces and psychological hurdles of traditional rigid bracing treatment. The color of flexible braces is a physical element that influences user perception and treatment acceptance. This study aims to investigate the affective valence and preferences of patients with adult spinal deformities toward contextless colors and flexible brace colors, respectively, then understand their color requirements of flexible braces in terms of the color attributes (lightness and chroma). A total of 32 Chinese participants with adult spinal deformities (25 females and 7 males aged 61.9 ± 4.16) participated in the study. Participants are required to score 36 contextless and brace colors using the affective appraisal scale and the colors are measured using spectrophotometer. The experimental results showed that context is an important factor in influencing the affective perception but not the color preferences of participants. Adult spinal deformities patients have a more positive affective connotations toward the brace color with lighter achromatic shades. This study provides new insights for the choosing of colors during the design process of medical orthoses.

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The relationship between color–object associations and color preference: Further investigation of ecological valence theory

Cited by 51 publications

References 11 publications

Ecological influences on individual differences in color preference

Ecological influences on individual differences in color preference

Color preference in red–green dichromats

Affective association with and preference for flexible brace colors in older adults with spinal deformities

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